Cadillac Papering Super Bowl XL
Cadillac, one of the General Motors' biggest success stories in recent years, is gunning for its fifth consecutive year of sales increases.
Jim Taylor, Cadillac's general manager, said GM's luxury division is confident it can boost sales again in 2006.
For one thing, Cadillac is
counting on the introduction of the new 2007 Cadillac Escalade, which is part of
the fleet of new SUVs that GM is counting on to help arrest the slide in the
company's profitability and market share, he said. The Escalade represents Phase
II of the Cadillac renaissance,
To get the buzz around Escalade rolling, Cadillac is planning to
use Super Bowl XL to kick off Escalade sales,
Leo Burnett Detroit recruited experts from the fashion world to help create the 60-second spot, "Chrome Couture," which emphasizes the Escalade's unique appeal as pop-culture icon.
The agency created a fashion show for the commercial, in which the Escalade rolls out as models get their hair and makeup done and dresses tailored at the last minute, while fashionistas, paparazzi and celebrities pack in around the catwalk.
Papering Super Bowl XL (1/26/2006)
New Escalade will be focus of Caddy's NFL celebration.
At a press conference at Lowe's Motor Speedway on Tuesday
Bill Davis Racing and Michael Waltrip Racing had been expected to be named as
participants in the
The Red Bull Racing team has reportedly purchased the former Penske Racing
South facility in
"This is obviously huge for Bill Davis Racing and our sponsors," said Bill
Davis, BDR team owner and president. "It is a great honor and opportunity to be
able to continue to build on what we have already accomplished with
Michael Waltrip has owned a NASCAR Busch Series operation since 1996, and is
expanding into Nextel Cup Series ownership this year, in a joint-ownership deal
with former Jasper Motorsports owner Doug Bawel that includes a contractual
arrangement for Bill Davis Racing to provide cars, engines, and personnel. The
popular two-time Daytona 500 winner will be instrumental in