Marketing Report: Nov. 28, 2005 Page 2

November 26, 2005

Pirelli Unleashes 2006 Calendar

The 2006 edition of the Pirelli calendar has been presented at the Palais Brongniart in Paris, also known as the ParisSchool for Fine Arts. The 2006 edition was designed by the portrait photographers Alas and Marcus Piggot. They used Cap d'Antibes and the French Rivièra for the 1960s-ish background of the new calendar, which features six women, including Jennifer Lopez, who makes her debut in the calendar. She is in the good company of Pirelli veterans Gisele Bundschen, Guinevere Van Seenus, Kate Moss, Karen Elson and Natalia Vodianova.-Henny Hemmes

Sirius Standard on Mercedes-Benzes

Mercedes-Benz will make Sirius satellite radio standard on some of its 2007 model-year vehicles in an extension of an agreement that will make Sirius the company's preferred flavor of sat-radio through 2012. The SL-Class, CL-Class, and all AMG and 600 vehicles will offer the radio standard, though Benz says it may add it on other models as well. Sirius is also offered on vehicles from DaimlerChrysler's Chrysler Group.

Jaguar Tops Power Sales Satisfaction Index

Jaguar dealers do the best job of satisfying new customers, according to J.D. Power's new Sales Satisfaction Index Study. For the second year in a row, the company ranked first in the Power study that examines all aspects of the dealership experience, from sales personnel to finance. Jaguar scored 889 out of 1000 possible points; last year's co-winner Lexus finished a point behind at 888, while Buick and Porsche shared third place at 878. Most improved in this year's study, Power says, is Toyota's Scion brand. Some of the problems buyers experience when shopping-problems that can lower a brand's score-include not finding vehicles with the features they want, or buying a vehicle with more features than they like due to availability. Power also reports that buyers who spend more than an hour at the showroom are significantly more unhappy with the experience than those who clock in at less than an hour. This year's survey tallied votes from more than 37,000 new car buyers who bought their vehicles in May of 2005.

Marketing Report: Nov. 14, 2005 by TCC Team (11/14/2005)
Jaguar goes for "gorgeous," while GLBT buyers go import.

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