Marketing Report: Nov. 28, 2005

November 26, 2005

Hyundai Shows '07 Santa Fe, Prices Azera

Hyundai HQ in South Korea has released the first photos of the new Santa Fe online at its Korean-language Web site. The new Santa Fe hasn't yet been shown for U.S. journalists or shoppers, and as such, there's precious little information about the new SUV available. Based on information from our spy-shot photographers, the Santa Fe will be outfitted with the 263-hp V-6 from the Azera as well as a five-speed automatic transmission; a third-row seat will be available, as will all-wheel drive, when the Santa Fe enters production early next year at the new Hyundai plant in Montgomery, Ala.

2007 Hyundai Santa Fe

2007 Hyundai Santa Fe

In more Hyundai news, the company announced pricing on the new Azera luxury sedan on Tuesday. The Azera SE, with standard 263-hp 3.8-liter V-6, eight airbags, stability control and a five-speed automatic, will retail from $24,995. The Limited model will be priced from $27,495 with added equipment like a CD changer and fog lamps. The Ultimate Package on the Azera Limited brings the price of that model to $29,995.

Dodge Has Challenger Coupe forDetroit

2006 Dodge Challenger

2006 Dodge Challenger

A new concept coupe to be shown at the Detroit auto show in January will take the name of Challenger. The long-expected two-door will take on the Ford Mustang directly with a chassis derived from Chrysler's 300C/Magnum twins, along with a 425-hp version of the HEMI V-8 in the most thrilling versions. Chrysler is expected to show the car as a concept at the show, but insiders suggest the vehicle will be in production as early as 2009 on a new version of the 300C platform. Chrysler has only offered this official sketch of the concept prior to the January auto show debut, but these spy shots were taken last week as the vehicle was prepared for its auto-show debut. Stay tuned for more information on the Challenger as TCC previews the Detroit auto show on December 15th.

Spy Shots: '09 Dodge Challenger by Brenda Priddy (11/21/2005)
A Detroit concept first, a production Mustang challenger second?

Hyundai HCD-9 Talus Concept Coming to Detroit

2006 Hyundai HCD-9 concept

2006 Hyundai HCD-9 concept

Coming to the Detroit auto show in January is the latest Hyundai concept vehicle to wear the HCD tag. Since the 1990s, Hyundai has used the letters to promote its concept coupes, and on the latest vehicle, the HCD-9 Talus, Hyundai provides little information other than the sketch distributed to the media this week. The sportscar is expected to be shown at the Detroit auto show alongside the new Santa Fe SUV, which makes its worldwide debut at the same show.

Survey Says 60 Percent Of Us Lost

More than half of us are, like, so lost. And that's not just the opinion of your spouse in the passenger seat-a new survey from Ford'sLincoln brand and Harris Interactive found that almost 60 percent of us are lost on the road at some point. And when it comes to being lost, the survey also says that women are more likely than men to stop and ask for directions, by a margin of 61 percent of women to only 42 percent of men. Of those men, 26 percent will stay lost for 30 minutes or more before breaking down and asking for directions. Lincoln's survey adds that 75 percent of women, versus 61 percent of men, have directions in hand before they set out for a trip, but 75 percent of men will have a map in the car versus 60 percent of women. The selling point, Lincoln hopes, is for navigation systems, which it outfits on new vehicles like its 2006 Zephyr sedan. Men, the survey says, are more likely to have a GPS navi system (36 percent of those polled) than women (26 percent)-but more than 60 percent say they'd use a GPS over regular directions and 42 percent want it on their next car. The Harris survey polled 580 car owners, nearly equally split between men and women, all over 18 years old.

Pirelli Unleashes 2006 Calendar

The 2006 edition of the Pirelli calendar has been presented at the Palais Brongniart in Paris, also known as the ParisSchool for Fine Arts. The 2006 edition was designed by the portrait photographers Alas and Marcus Piggot. They used Cap d'Antibes and the French Rivièra for the 1960s-ish background of the new calendar, which features six women, including Jennifer Lopez, who makes her debut in the calendar. She is in the good company of Pirelli veterans Gisele Bundschen, Guinevere Van Seenus, Kate Moss, Karen Elson and Natalia Vodianova.-Henny Hemmes

Sirius Standard on Mercedes-Benzes

Mercedes-Benz will make Sirius satellite radio standard on some of its 2007 model-year vehicles in an extension of an agreement that will make Sirius the company's preferred flavor of sat-radio through 2012. The SL-Class, CL-Class, and all AMG and 600 vehicles will offer the radio standard, though Benz says it may add it on other models as well. Sirius is also offered on vehicles from DaimlerChrysler's Chrysler Group.

Jaguar Tops Power Sales Satisfaction Index

Jaguar dealers do the best job of satisfying new customers, according to J.D. Power's new Sales Satisfaction Index Study. For the second year in a row, the company ranked first in the Power study that examines all aspects of the dealership experience, from sales personnel to finance. Jaguar scored 889 out of 1000 possible points; last year's co-winner Lexus finished a point behind at 888, while Buick and Porsche shared third place at 878. Most improved in this year's study, Power says, is Toyota's Scion brand. Some of the problems buyers experience when shopping-problems that can lower a brand's score-include not finding vehicles with the features they want, or buying a vehicle with more features than they like due to availability. Power also reports that buyers who spend more than an hour at the showroom are significantly more unhappy with the experience than those who clock in at less than an hour. This year's survey tallied votes from more than 37,000 new car buyers who bought their vehicles in May of 2005.

Marketing Report: Nov. 14, 2005 by TCC Team (11/14/2005)
Jaguar goes for "gorgeous," while GLBT buyers go import.

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