2004 Detroit Show, Part X

January 7, 2004

2004 Detroit Auto Show Coverage (1/4/2004)

Downtown Detroit came alive this week when automotive media and industry executives flooded in from all over the world for the 2004 North American International Auto Show. And despite a brief snowstorm and punishingly low temperatures, it was impossible to cool things down inside Cobo Hall, which barely could contain more than 60 new production vehicles and concept cars and trucks. Here’s what TCC saw in between the intros:

Detroit show - bartenders

Detroit show - bartenders

Want a drink? It’s always a good idea to know the guy pouring
Wolfgang Bernhard at Firehouse

Wolfgang Bernhard at Firehouse

your beer. In these two shots you’ll find Wolfgang Bernhard, Chrysler’s COO and product chief, pulling at the tap, while CEO Dieter Zetsche works the other side of the bar. “Try the Pacifica Chardonnay — slow build but a nice finish.”

Detroit show - Rivera

Detroit show - Rivera

BMW is proud of its cars’ stylistic heritage — so what better place for CEO Helmut Panke to regale journalists at a Monday night dinner than in the Diego Rivera Court of the Detroit Institute of the Arts? He’s standing in front of one of the artist’s most famous murals, an interpretation of life along the assembly line in the era of the Model T.

Detroit Show - Granholm

Detroit Show - Granholm

Risking political incorrectness, it’s hard not to comment on Michigan’s glamorous chief executive, Jennifer Granholm, who attracted quite a crowd during her Tuesday tour of Cobo Center.

Detroit Show - Vines

Detroit Show - Vines

They could be hitchhiking, but it’s more likely Chrysler’s new PR chief Jason Vines and journo Justin Hyde are showing their approval of the annual APA reception marking the start of press days at the auto show. That, or giving our lensman a Gladiator-style reprieve.

Detroit Show Wagoner

Detroit Show Wagoner

PR man of many duties Jon Pepper uses the cover of the APA reception to cross into enemy territory, where the former journalist spends a few moments chatting with GM CEO Rick Wagoner and Bloomberg columnist Doron Levin.

Detroit Show Ghosn

Detroit Show Ghosn

Actually, you’re likely never to catch Carlos Ghosn sleeping on the job, but we couldn’t resist this image, which actually finds him pondering an auto writer’s question during a Detroit roundtable.

Detroit Show Doolan

Detroit Show Doolan

Vic Doolan, U.S. boss for Volvo Cars, strikes a pose in front of the automaker’s all-new V50 wagon following its worldwide debut.

Detroit Show Padilla

Detroit Show Padilla

Ford President Jim Padilla strikes a pose alongside Detroit PR executive Ray Eisbrenner. Both were enjoying the shrimp and Chardonnay at the APA reception.

Detroit Show McCluggage

Detroit Show McCluggage

The inimitable Denise McCluggage shares a grin with Courtney Caldwell, publisher of American Woman Road and Travel, during AWRT’s pre-show reception on Sunday. McCluggage, a long-time racer, writer and contributor to TheCarConnection, was honored as Woman of the Year.

Detroit Show Scheele

Detroit Show Scheele

These days, Pete Rosenau has given up his career as one of Detroit’s most successful car dealers. Perhaps Ford COO Nick Scheele is trying to convince him to return to the showroom?

Anderson and friends at AWRT

Anderson and friends at AWRT

Now you probably knew we’d sneak in a shot of TCC’s stylish associate publisher, Christine Anderson. She’s joined by AutoNation’s chief exec, Mike Jackson, and journalist Denise McCluggage.

Detroit Show Anderson

Detroit Show Anderson

TCC’s Chris Anderson again, this time flanked by media pioneer Elaine Baker, to the far left, Kathleen Ligocki, the CEO of Tower Automotive and, to her right, Pete Rosenau, now a partner in the Detroit PR firm of Anthony M. Franco. (Franco serves as the PR house for TCC).
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