2003 Toronto Auto Show
2003 Toronto Auto ShowEnlarge Photo
The judges described Joong’s entry as “futuristic, admirable, versatile, small and sporty”. They said it was “believable for Korean adaptation”, with “many alternative styling proposals for same platform, while still looking innovative, useful, modern and still automotive.” Kim Sung Joong flew in from Seoul, Korea to accept the award in person from competition judge Peter Horbury.
Joong said, “It is my honor to win this prize. I share this honor with my parents, professors and friends who gave me support. I could not have won the prize without them. This is not my personal honor, but the honor of Hong-Ik University. I hope that my award will draw attention to Korea’s design power throughout the world and I want to give courage to other Korean students.”
Second prize of US$5,000 went to Per Magnus Skold, Coventry School of Art & Design, Coventry, England for his entry entitled “Saab". Third prize of US$2,500.00 went to Timothy Shaw, Institute of Design, Umea, Sweden, for his entry “UTE”.
A new award from sponsor Alias/Wavefront was presented by Peter Mehlstaeubler, vice-president, product development, to Jang Yong Pil of Hong-Ik University, Seoul, Korea. His entry “Run/Turn/ Stop” reflected the best overall computer-generated presentation. The judges felt that the image quality and composition were consistent throughout the presentation and that the digital imagery was clear and concise. Pil received a copy of the Alias/Wavefront's Design Studio software (retail value of $7,500) and a cash prize of $1,000.
A special Design School Award also
went to Tsingua University, Beijing, China for the body of entries that most
consistently reflected the character and culture of the city or country where
the students live and study. All of the World Automotive Design Competition
entries can be viewed at www.autoshow.ca/design.