SEMA’S Top 10 New Products Page 3

November 12, 2001

Decoma Cruiser SEMA 2001 concept

As a product, Tireflys pro probably qualifies for all three of our SEMA Ws — weird, wacky and wonderful. Consider them the poor man’s neon lighting effect. Tireflys are motion-activated lights that screw onto any normal size valve stem. As your wheels turn, Tireflys flash, “so there’s a point (a time period) when it’s not on, so it won’t quite create a continuous beam of light,” said Chris Hodnett of Buzztronics, a purchasing/marketing firm representing creator Daniel Deutsch. Available in red, blue, green or yellow in packs of two, Tireflys retail for $7.95 and last for 200 hours thanks to their replaceable alkaline batteries, three per unit. Tireflys can be found (what a surprise) in the J.C. Whitney catalog, or online from Whitney or and perhaps a store near you. (The Web site offers the chance to become a dealer or distributor.)

Not content with wimpy circles of light around your wheels? Well, the Stealth Light System allows you to mount multiple, triangular, auxiliary lights atop your pickup, SUV, van, construction equipment, etc., to “create your own lighting display.” Billed as “the world’s only light rack that comes in modular interlocking rack pieces,” the system allows individual lights to slide lock into additional ones, so you can create almost any shape you want. It’s also a GM officially licensed product.

“The beauty of it is that you can stack them in any way you want,” said Bob Bueker of JF Manufacturing Corp. “We’ve been showing this system for a while,” he added, “now we’re finally getting it into production.” The individual lights measure 10.71-inches long by 6.06-inches high by 5.6-inches deep and contain a standard H-3 55-watt halogen lamp. The Stealth Light System also touts “the world’s only 3-D lens (that) comes with a 3-D cover that easily snaps on and off.” Bueker characterized JF as “primarily an aftermarket lighting company” and “one of the first to have high-intensity-discharge lighting.”

story posted 11/12/01

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