2010 Toyota Tundra vs. Its Competition

Bengt Halvorson Senior Editor

Whatever the purpose, there's a Tundra for it.

But that's also the case for the full-size rivals from Chevrolet, GMC, Ford, and Dodge.

What makes the Tundra genuinely different is its unique approach to interior design, as well as a smidge more standard-feature content than the others.

The Nissan Titan stands out from the crowd as more oriented toward personal use, with some still-innovative cargo solutions and good performance—though its mileage is mediocre and it only offers a single large V-8.

Both the best-selling Ford F-150 and Dodge Ram were redesigned for 2009; the F-150 gets a new interior and improved refinement, while the Ram has some segment-leading tech and entertainment features inside, along with vastly improved ride and handling.

The Chevy Silverado and the nearly identical GMC Sierra continue to have strong appeal because of their very functional interiors (including separate interiors for work and personal trims), and their line of V-8 engines are especially fuel-efficient.