The elephant in the room is the coming Ford Ranger, which will add another mid-size pickup to the growing fray.
For now, the Tacoma mostly competes with the Chevy Colorado/GMC Canyon twins that are more refined, with an available turbodiesel, and are largely more comfortable.
If the Tacoma wins anywhere, it’s in brand loyalty and outre style.
The Honda Ridgeline is a brute-force logician: it’s comfortable and capable, but largely anonymous.
The Nissan Frontier is the oldest competitor, but its low price tempts many buyers and it’s almost old enough to be retro-cool now.
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|2018 Toyota TacomaBrowse Used Listings||2019 Ford RangerBrowse Used Listings||2018 Chevrolet ColoradoBrowse Used Listings||2018 GMC CanyonBrowse Used Listings||2018 Honda RidgelineBrowse Used Listings||2018 Nissan FrontierBrowse Used Listings|
|17 MPG City / 24 MPG Hwy||19 MPG City / 26 MPG Hwy||16 MPG City / 26 MPG Hwy||17 MPG City / 26 MPG Hwy||18 MPG City / 26 MPG Hwy||15 MPG City / 23 MPG Hwy|
|Regular Unleaded I-4||Intercooled Turbo Regular Unleaded I-4||Gas I4||Gas I4||Regular Unleaded V-6||Regular Unleaded I-4|
|SR Access Cab 6' Bed I4 4x2 AT (GS)||XL 2WD SuperCab Pickup Box Delete||2WD Ext Cab 128.3" Base||2WD Ext Cab 128.3" SL||RT 2WD||King Cab 4x2 S Manual|
|Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive||Front Wheel Drive||Rear Wheel Drive|
|Access Cab||SuperCab||Extended Cab Pickup||Extended Cab Pickup||Crew Cab||King Cab|
|Automatic w/OD||Automatic w/OD||Manual||Manual||Automatic w/OD||Manual w/OD|
|Detailed Spec Comparison|
|2018 Toyota Tacoma vs. 2019 Ford Ranger||2018 Toyota Tacoma vs. 2018 Chevrolet Colorado||2018 Toyota Tacoma vs. 2018 GMC Canyon||2018 Toyota Tacoma vs. 2018 Honda Ridgeline||2018 Toyota Tacoma vs. 2018 Nissan Frontier|