2013 Toyota Prius vs. Its Competition

John Voelcker

For the first time, the 2013 Toyota Prius has direct competition--and it's a worthy competitor.

The Ford C-Max Hybrid delivers an EPA-rated 47 mpg combined, it's a dedicated hybrid too (no gasoline-only version), and its quieter, more powerful, and far more luxurious inside than the Prius.

The subcompact Honda Insight shares a shape with the Prius and is $5,000 cheaper, but it's much smaller inside and only delivers 42 mpg.

The Lexus CT 200h is also a hybrid hatchback, though it's a compact and several thousand dollars pricier.

But it adds back the fun-to-drive factor, not to mention a larger dollop of luxury, and still delivers 40 mpg.

Two other competitors sit in Toyota's own showroom, both new for 2012: the new Prius V wagon, at 42 mpg, which is larger inside and will appeal to families; and the more conventional Camry Hybrid four-door sedan, at 41 mpg.

Finally, for drivers who do most of their miles on the highway, the clean-diesel VW Jetta TDI (offered as a four-door sedan and a Sportwagen) is far more rewarding to drive.

Its highway mileage approaches the Prius figure, though its city mileage isn't even close.