2013 Toyota Matrix vs. Its Competition

2013 Toyota Matrix
Bengt Halvorson Bengt Halvorson Deputy Editor

The Toyota Matrix was, at one point just a few years ago, one of the only hatchback designs on the market.

But today there are quite a few possibilities.

The all-new Ford Focus is offered as a five-door hatchback, and it's more enjoyable to drive and has a more lavish interior than the Toyota.

Hyundai has also redesigned its Elantra Touring hatchback and now calls it the Elantra GT; as before it offers a sportier driving experience plus more versatility than the sedan.

Otherwise, the Kia Forte5 is sporty, well-equipped, and a strong value.

The Honda Fit is quite a bit smaller on the outside, yet its interior is quite a bit more usable and versatile than that of the Matrix--especially considering its trick 'Magic Seat' arrangement and low cargo floor.

Toyota has quite a bit of competition from its own vehicles, too, from the somewhat smaller Yaris, and from Toyota's own Prius and new Prius v; the Prius itself doesn't cost all that much more, yet it has much higher gas mileage.

Finally, the Mazda3 now offers a SkyActiv powertrain in some models that returns 40 mpg highway while offering a sportier driving experience than the Matrix.

2013 Toyota Matrix2013 Toyota Matrix
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2013 Ford Focus2013 Ford Focus
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2013 Honda Fit2013 Honda Fit
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2013 Kia Forte sedan2013 Kia Forte
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2013 Mazda Mazda32013 Mazda MAZDA3
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Quick Specs
7.4
With the frugality of a Corolla and hatchback versatility, the 2013 Toyota Matrix delivers on practicality but falls short if you expect a hot hatch.
8.8
Whether or not you consider the exciting new ST performance model, the 2013 Ford Focus lineup is evidence that small cars don't have to feel so appliance-like.
7.2
If you're not turned off by the utilitarian look of the 2013 Honda Fit, you'll like what you get, which is awesome practicality and space-efficiency, plus some driving verve.
7.4
It's a family affair: the Kia Forte lineup is more comfortable, more eager, and better finished than ever, and a step up from what its sticker price might suggest.
8.2
The 2013 Mazda 3 drives with a lot more sophistication and verve than you might expect for a small car this affordable, practical, and fuel-efficient.
MSRP From    
$19,275$16,200$15,425$15,400$16,700
Gas Mileage    
20 MPG City / 32 MPG Hwy23 MPG City / 38 MPG Hwy27 MPG City / 35 MPG Hwy22 MPG City / 36 MPG Hwy18 MPG City / 40 MPG Hwy
Engine    
Gas I4Gas I4Gas I4Gas I4Gas I4
EPA Class    
Small Station WagonCompactSmall Station WagonCompact CarsCompact
Style Name    
5-Door Wagon Manual L FWD (SE)4-Door Sedan S5-Door HB Manual4-Door Sedan Manual LX4-Door Sedan Manual i SV
Drivetrain    
Front Wheel DriveFront Wheel DriveFront Wheel DriveFront Wheel DriveFront Wheel Drive
Passenger Capacity    
55555
Passenger Doors    
N/AN/AN/AN/AN/A
Body Style    
5 Door WagonSedanHatchback4 Door SedanSedan
Transmission    
ManualManualManualManualManual
Detailed Spec Comparison
 2013 Toyota Matrix vs. 2013 Ford Focus2013 Toyota Matrix vs. 2013 Honda Fit2013 Toyota Matrix vs. 2013 Kia Forte2013 Toyota Matrix vs. 2013 Mazda MAZDA3