2010 Toyota Avalon vs. Its Competition

2010 Toyota Avalon image
Bengt Halvorson Bengt Halvorson Senior Editor

Toyota positions the Avalon in a strange place.

With a bottom-line price of about $39,000 for the top Limited model with a few options like the nav system, the Avalon costs more than the Lexus ES 350.

Although Toyota doesn't want to think you’d also cross-shop the Lexus, there’s no reason not to.

Compared to the Avalon, the ES has a similar feel, with a very quiet interior and smooth, sophisticated powertrain character.

The Lucerne and the Azera favor comfort over performance, and both have 3.8-liter V-6 engines that aren't as responsive as the Taurus.

The Lucerne is also available in Super trim, which adds a 292-horsepower, 4.6-liter V-8.

The Taurus offers a slightly more performance feel (an SHO performance version is available), but its real strength is safety—it’s probably the top-rated large sedan, all considering, for safety.

Some shoppers might like the redesign the Taurus received for 2010, but the seating position and backseat room take a turn for the worse according to some.

Another alternative is the Chrysler 300, which comes in an economical rear-wheel-drive base model or with all-wheel drive in upscale Touring trim.

The 300 might not be as appealing to the crowd that favors ride comfort and space above all else; it's less roomy inside and not nearly as refined and quiet, though there’s a powerful HEMI V-8 offered.

2010 Toyota Avalon image2010 Toyota Avalon
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2010 Buick Lucerne image2010 Buick Lucerne
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2010 Ford Taurus image2010 Ford Taurus
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2010 Hyundai Azera image2010 Hyundai Azera
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Quick Specs
The 2010 Toyota Avalon offers a Lexus-caliber interior experience, at a Toyota price.
Comfortable and roomy with classic styling, the 2010 Buick Lucerne is still a valid choice as a premium sedan.
The 2010 Ford Taurus punches up Ford’s reputation for quality and features, with an engaging new SHO model to boost.
The 2010 Hyundai Azera appeals to sedan shoppers on a budget who value comfort and interior space above all else.
MSRP From   
Gas Mileage   
19 MPG City / 28 MPG Hwy15 MPG City / 26 MPG Hwy17 MPG City / 28 MPG Hwy17 MPG City / 26 MPG Hwy
Gas V6Gas V6 FlexFuelGas V6Gas V6
EPA Class   
LargeLarge CarLarge CarsLarge
Style Name   
4-Door Sedan XL (GS)4-Door Sedan CX4-Door Sedan SE FWD4-Door Sedan GLS
Front Wheel DriveFront Wheel DriveFront Wheel DriveFront Wheel Drive
Passenger Capacity   
Passenger Doors   
Body Style   
4 Door Sedan4 Dr Sedan CX4 Door Sedan4 Door Sedan
Automatic w/ODAutomaticAutomatic w/ODNA
Detailed Spec Comparison
 2010 Toyota Avalon vs. 2010 Buick Lucerne2010 Toyota Avalon vs. 2010 Ford Taurus2010 Toyota Avalon vs. 2010 Hyundai Azera