2010 Toyota Avalon vs. Its Competition

Bengt Halvorson Senior Editor

Toyota positions the Avalon in a strange place.

With a bottom-line price of about $39,000 for the top Limited model with a few options like the nav system, the Avalon costs more than the Lexus ES 350.

Although Toyota doesn't want to think you’d also cross-shop the Lexus, there’s no reason not to.

Compared to the Avalon, the ES has a similar feel, with a very quiet interior and smooth, sophisticated powertrain character.

The Lucerne and the Azera favor comfort over performance, and both have 3.8-liter V-6 engines that aren't as responsive as the Taurus.

The Lucerne is also available in Super trim, which adds a 292-horsepower, 4.6-liter V-8.

The Taurus offers a slightly more performance feel (an SHO performance version is available), but its real strength is safety—it’s probably the top-rated large sedan, all considering, for safety.

Some shoppers might like the redesign the Taurus received for 2010, but the seating position and backseat room take a turn for the worse according to some.

Another alternative is the Chrysler 300, which comes in an economical rear-wheel-drive base model or with all-wheel drive in upscale Touring trim.

The 300 might not be as appealing to the crowd that favors ride comfort and space above all else; it's less roomy inside and not nearly as refined and quiet, though there’s a powerful HEMI V-8 offered.