The 2018 Tesla Model 3 has no direct competitors, just as earlier Teslas have pioneered new long-range electric-car segments.
It’s a small, sleek sedan sized to go up against the BMW 3-Series, but that car’s sole plug-in model has so little range it’s not relevant.
The BMW i3 electric car is a closer competitor, but its range is one-half to one-third that of the Model 3 and its small, oddly styled hatchback form may take it entirely out of contention.
The 238-mile Chevrolet Bolt EV and 151-mile Nissan Leaf are also both five-door hatchbacks, but they have longer ranges and compete around the price of the entry Model 3 that’s not yet available.
The Chevy and Nissan brands may be a turnoff, though.
Finally, Tesla has had some success in moving Model 3 shoppers into used (and even new) Model S sedans; it’s a larger car with more features, and may come with free use of the nationwide Supercharger network, which the Model 3 doesn’t.
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