With the Equus, Hyundai has made huge strides in the breadth of its lineup—while creating a credible luxury car that can build a reputation over time.
The most direct competition for the Equus comes from within the showroom, as the Genesis sedan was new for 2015 and offers a much more savvy, modern interpretation of luxury.
The big German sellers are in the same size class, but it's hard to think of someone stepping down from the BMW 7-Series or the Mercedes-Benz S-Class into an Equus if they're at all brand-snobbish--and the same holds true for the Audi A8, which may have some great tech features, such as its Google Earth maps, but its look isn't so distinct.
Elsewhere, it comes close to Japanese luxury marques.
In several decades of building the Lexus brand with standalone dealerships and products that really take on the German stalwarts, Lexus has an enviable reputation with its LS, which is, like the Equus, a little cool to the touch and disengaged from the driving experience.
And while not quite as large, Infiniti's new extended-wheelbase Q70 makes a decent competitor, although it too is somewhat more driver-focused.
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|2016 Hyundai EquusBrowse Used Listings||2016 BMW 7-SeriesBrowse Used Listings||2016 Jaguar XJBrowse Used Listings||2016 Mercedes-Benz S ClassBrowse Used Listings|
|15 MPG City / 23 MPG Hwy||16 MPG City / 29 MPG Hwy||15 MPG City / 27 MPG Hwy||13 MPG City / 26 MPG Hwy|
|Premium Unleaded V-8||Intercooled Turbo Premium Unleaded I-6||Intercooled Supercharger Premium Unleaded V-6||Twin Turbo Premium Unleaded V-8|
|Large Cars||Large Cars||Large Cars||Large Cars|
|4-Door Sedan Signature||4-Door Sedan 740i RWD||4-Door Sedan R-Sport RWD||4-Door Sedan S 550 RWD|
|Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive|
|Automatic w/OD||Automatic w/OD||Automatic w/OD||Automatic w/OD|
|Detailed Spec Comparison|
|2016 Hyundai Equus vs. 2016 BMW 7-Series||2016 Hyundai Equus vs. 2016 Jaguar XJ||2016 Hyundai Equus vs. 2016 Mercedes-Benz S Class|