2012 GMC Sierra 1500 vs. Its Competition

Martin Padgett Editorial Director

Truck buyers are nothing if not loyal, which explains why the GMC Sierra--along with the Ram, F-150 and Silverado--post strong sales numbers year after year, and why it's been hard for the Tundra and Titan to make a dent in them.

Though there's not much chance of changing minds, Sierra shoppers should at least look at the Silverado, which offers most of the same features, sometimes at a slightly lower price.

The F-150 has more infotainment and luxury features than the Denali Sierras, but not by much.

The Ram has a superior ride and HEMI power on tap, and its interior has a better grade of materials--again, not by a wide margin.

Neither the Ford or Dodge offer a Hybrid edition, and neither do Toyota or Nissan.

The Tundra can nudge its way near the highest towing ratings in the class, but it's awkwardly styled and gargantuan, even in the segment.

The Titan? It's a classic failure to launch, though its V-8 makes the best noises, and though it offers some of the better accessories, like a sprayed-in factory bed liner.