Full-size pickups have been hit hard by the recession and new fuel-economy rules.
No brands are more aware of this than Toyota and Nissan.
The Toyota Tundra was new for 2008 and hasn't sold well; its unusual styling debuted not much before the financial crisis unfolded and killed half of all truck sales.
Nissan's Titan simply failed to launch-introduced a few years back, sales are tottering below 20,000 units, despite its rorty V-8 engine and factory-outfitted bed options.
The real competition for the big Chevy is GM's own, nearly identical GMC Sierra; the Dodge Ram, which rides smoothly and has a standout style, inside and out, to go with hugely capable towing and hauling numbers; and the Ford F-150, which claims to have the highest towing numbers in the land, though they're teamed to a dullsville look that's relieved somewhat by a luxe interior.
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|2010 Chevrolet Silverado 1500Browse Used Listings||2008 Ford F-150Browse Used Listings||2008 Nissan TitanBrowse Used Listings||2007 Toyota TundraBrowse Used Listings|
|13 MPG City / 22 MPG Hwy||13 MPG City / 20 MPG Hwy||12 MPG City / 17 MPG Hwy||14 MPG City / 20 MPG Hwy|
|Gas V6||Gas V6||Gas/Ethanol V8||Gas V6|
|2WD Reg Cab 119.0" Work Truck||2WD Reg Cab 126" XL||2WD King Cab SWB XE FFV||2WD Reg 126.8" V6 (GS)|
|Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive||Rear Wheel Drive|
|Reg Cab 6.5' Wideside||Reg Cab 6.5' Styleside||King Cab||Reg Cab|
|Automatic w/OD||Manual w/OD||Automatic w/OD||Automatic w/OD|
|Detailed Spec Comparison|
|2010 Chevrolet Silverado 1500 vs. 2008 Ford F-150||2010 Chevrolet Silverado 1500 vs. 2008 Nissan Titan||2010 Chevrolet Silverado 1500 vs. 2007 Toyota Tundra|