Beyond the more expensive 3-Series, there aren't many direct model-per-model competitors to the 1-Series.
In terms of body styles (2+2 coupe and convertible), the Ford Mustang GT comes closest, but because of its domestic roots, we doubt there will be much cross-shopping between these two.
A more realistic competitor is the V-6-powered Infiniti G37 Coupe, although the G37 is not offered as a convertible.
Those looking for a track-worthy car that has head-turning potential and a truly unique driving experience might consider the RX8, though this little Mazda isn’t that practical or fuel-efficient.
Finally, a 135i Coupe roughly aligns in price with a 328i Coupe—it’s worth considering whether you'd trade a more comfortable driving experience and better styling overall for less power.
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 2009 BMW 1-SeriesBrowse Used Listings |  2009 Mazda RX-8Browse Used Listings |  2008 BMW 3-SeriesBrowse Used Listings |
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| Quick Specs | ||
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Has the 3-Series become too portly, expensive, and upscale? If you think so, the 2009 BMW 1-Series might make you happier. |
If you want a sprightly, track-ready sports coupe with head-turning looks and a little extra space, the 2009 Mazda RX-8 will put a smile on your face. |
The 2008 BMW M3 redefines the performance envelope for BMW's 3-Series range--but at a significant weight and price penalty. You might be going too fast to notice, though. |
| MSRP From | ||
| $29,400 | $26,435 | $32,700 |
| Gas Mileage | ||
| 17 MPG City / 28 MPG Hwy | 16 MPG City / 23 MPG Hwy | 14 MPG City / 30 MPG Hwy |
| Engine | ||
| Gas I6 | Gas Rotary | Gas I6 |
| EPA Class | ||
| Subcompact | Sub-compact | Compact |
| Style Name | ||
| 2-Door Coupe 128i | 4-Door Coupe Automatic Sport | 4-Door Sedan 328i RWD |
| Drivetrain | ||
| Rear Wheel Drive | Rear Wheel Drive | Rear Wheel Drive |
| Passenger Capacity | ||
| 4 | 4 | 5 |
| Passenger Doors | ||
| N/A | N/A | N/A |
| Body Style | ||
| 2 Door Coupe | 4 Door Coupe | 4 Door Sedan |
| Transmission | ||
| Manual | Automatic w/OD | Manual |
| Detailed Spec Comparison | ||
| 2009 BMW 1-Series vs. 2009 Mazda RX-8 | 2009 BMW 1-Series vs. 2008 BMW 3-Series | |
