2008 BMW 1-Series vs. Its Competition

2008 BMW 1-Series 128i
Martin Padgett Martin Padgett Editorial Director

In a shape that exudes contemporary BMW styling, the 2008 BMW 1-Series offers room for four and a bit of luggage.

Compared to the svelte 3-Series, the 1-Series looks a bit stubby, but it gets the job done.

Beyond the more expensive 3-Series, there aren't many direct model-per-model competitors to the 1-Series.

In terms of body styles (2+2 coupe and convertible), the Ford Mustang GT comes closest, but because of its domestic roots, we doubt there will be much cross-shopping going on between these two.

A more realistic competitor is the V-6-powered Infiniti G37 Coupe, although the G37 is not offered as a convertible.

The converse is true about the sporty Honda S2000, although it is a strict two-seater powered by a high-revving four-cylinder.

2008 BMW 1-Series 128i2008 BMW 1-Series
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2009 Mazda RX-8 Sport2009 Mazda RX-8
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2008 BMW 3-Series M32008 BMW 3-Series
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2008 Honda S2000 2008 Honda S2000
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Quick Specs
The 2008 BMW 1-Series makes a true Bimmer available for under $30,000 (but just barely).
If you want a sprightly, track-ready sports coupe with head-turning looks and a little extra space, the 2009 Mazda RX-8 will put a smile on your face.
The 2008 BMW M3 redefines the performance envelope for BMW's 3-Series range--but at a significant weight and price penalty. You might be going too fast to notice, though.
The 2008 Honda S2000 is a purist's sports car, with the resulting compromises in room and refinement.
MSRP From   
Gas Mileage   
17 MPG City / 28 MPG Hwy16 MPG City / 23 MPG Hwy14 MPG City / 30 MPG Hwy18 MPG City / 25 MPG Hwy
Gas I6Gas RotaryGas I6Gas I4
EPA Class   
SubcompactSub-compactCompactTwo Seater
Style Name   
2-Door Coupe 128i4-Door Coupe Automatic Sport4-Door Sedan 328i RWD2-Door Convertible
Rear Wheel DriveRear Wheel DriveRear Wheel DriveRear Wheel Drive
Passenger Capacity   
Passenger Doors   
Body Style   
2 Door Coupe4 Door Coupe4 Door Sedan2 Door Convertible
ManualAutomatic w/ODManualManual
Detailed Spec Comparison
 2008 BMW 1-Series vs. 2009 Mazda RX-82008 BMW 1-Series vs. 2008 BMW 3-Series2008 BMW 1-Series vs. 2008 Honda S2000