Toyota Crown Research

The Car Connection Toyota Crown Overview

The Toyota Crown is a lifted sedan that effectively replaces the full-size Avalon in the U.S. 

The five-seat sedan measures up to the old Avalon in size, except for a ride height and front seat position that sits about four inches higher. The imported Crown comes with a choice of two hybrid powertrains and standard all-wheel drive.  

MORE: Read our 2023 Toyota Crown preview

While the number of full-size sedans continues to shrink, Toyota styles the Crown to look like a kind of crossover, not unlike the first-generation Toyota Venza. Since it has a trunk closed off from the cabin and not a liftgate like crossover SUVs, hatchbacks, or wagons, the Crown’s rivals  are limited to the Nissan Maxima, Dodge Charger, and, on top Platinum trims, even the Volvo S90. It’s an odd time to usher in a new full-size sedan, but the market will be the ultimate measure of success. 

The new Toyota Crown

With its rounded roofline tapering into the rear, the Crown evokes comparisons of the discontinued Honda Crosstour and the fastback shape of the latest Honda Accord more than anything currently in the Toyota stable. Yet, down low it adopts SUV hallmarks, with cladding that runs down the rockers and over rounded wheel arches that house up to 21-inch wheels. The front end wears an entirely new face from Toyota, with narrow LED eyes hooded by running lights, and a wide low grille free of the many cuts and angles of other Toyota cars. 

Under a two-toned hood sits two available hybrid powertrains. Base XLE and Limited versions employ a 2.5-liter inline-4 engine with Toyota’s planetary-gear-based hybrid system, and a third motor that powers the rear wheels. Torque distribution favors the front wheels, but in some conditions up to 80% of the torque redirects to the rear axle. The system generates 236 hp, and a Toyota-estimated fuel economy of 38 mpg combined. The Avalon Hybrid, which was front-wheel drive only, had a 44-mpg combined rating. 

The other hybrid powertrain is meant more for power than efficiency. The new Hybrid Max system on the top Platinum trim has a 2.4-liter turbo-4 with a 6-speed automatic transmission, and front and rear motors that conspire to make 340 hp total. Toyota says it goes from 0-60 mph in less than six seconds, but its fuel economy drops to 28 mpg combined. 

Behind the wheel, expect a higher seating position than the Avalon and many other sedans. Consider it a compromise to the ride height favored by crossover shoppers. But with a similar footprint as the Avalon, expect a roomy interior and spacious back seat. 

Toyota equips the Crown with the latest driver-assist and safety features, including automatic emergency braking with pedestrian and cross-traffic detection, adaptive cruise control, active lane control, automatic high beams, blind-spot monitors, and a rear-seat reminder.

The base XLE comes with Lexus-like standard features that include 8-way power front seats, a 12.3-inch digital instrument cluster, a 12.3-inch infotainment system with wireless Apple CarPlay and Android Auto, as well as wireless smartphone charging, USB-A and USB-C ports, and navigation. The Limited upgrades from cloth seats to leather upholstery, heated front seats, a panoramic sunroof, and an 11-speaker JBL audio system. The top Platinum trim adds cooled front seats, a surround-view camera system, a digital key, adaptive dampers, and 21-inch wheels.

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