• NoMoFordsFoMe avatar NoMoFordsFoMe Posted: 1/18/2013 10:19am PST

    There is no such thing as Ford loyalty. They could care less how many years and generations of family bought Fords. My F-150 Lariat 4x4, very well maintained and a beautiful truck spontaneously combusted and burned while parked on a very cold nite in Dec 2012. Fords repsonce was - Goto your local Ford dealer and he may assist you in getting another. They totally avoided the issue. You may be loyal to them but they are not loyal to there longtime Ford customers.

  • fb_1241131741 avatar Richard Posted: 8/21/2014 5:19am PDT

    I understand your dissatisfaction but it is true that the dealership has the responsibility for customer satisfaction. I had a similar event with Chevrolet (before it was Gov't Motors). However, as the article reveals you appear to be in the minority when it comes to Ford. I also wonder how much of the Ford loyalty is actually driven with the fact that Ford didn't take the government bailout to keep the unions happy while sticking it to the suppliers, stockholders and management as GM and Chrysler did.

  • NoMoFordsFoMe avatar NoMoFordsFoMe Posted: 1/18/2013 2:31pm PST

    Ford just wants your money and once they have it, they forget about you, even after 75 years plus of Family buying Ford cars and pickups. My Ford loyalty is GONE.

  • fb_100001133620618 avatar Roy Posted: 1/15/2013 7:38pm PST

    Let's see... All those presently driving a Ford product please raise your hand (doesn't matter how old it is). Gee must be over 10 million in the US alone. So 44% bought a new Ford during the three months of July, August, and September of 2012, so about 1.5 million per month, about 9 times their production rate. Way-to-go-Ford!

    Or maybe the article has expressed it wrong and instead of 44% of Ford owners buying a new Ford, it was 44% of people who bought new Fords were previous Ford owners.

  • richard avatar Richard Posted: 1/16/2013 3:26am PST

    Sorry, I see now that I worded that awkwardly. More precisely: 44.1% of shoppers who bought Fords in Q2 of 2012 owned another Ford at the time they purchased their new vehicle. I'll try to clarify above.

  • ModernMode avatar ModernMode Posted: 1/15/2013 2:34pm PST

    Since the Ford Five Hundred hasn't been made in years, I don't see how that could be accurate.

  • richard avatar Richard Posted: 1/16/2013 9:51am PST

    I just got this from the folks at Experian: "This loyalty metric is based on what vehicle is owned. So 51 percent of Ford five hundred owners purchased another Ford vehicle when returning to market."

    In other words, Q3 customers weren't loyal to the Five Hundred model, specifically; rather, customers had a positive experience with the Ford Five Hundred, which inspired loyalty to Ford products in general. I've reworded the article for clarity. Thanks for the catch.

  • richard avatar Richard Posted: 1/15/2013 4:48pm PST

    I agree, it doesn't make sense. I emailed my press contact for clarification -- I'll post an update as soon as I get it.