• jcEmCity avatar jcEmCity Posted: 3/12/2013 9:29am PDT

    "Or is the brand already doomed to slink out of the U.S. market again?"
    I'd definitely have to put you in the "Fiat Detractor" crowd. With 2012 US sales of 500s at 43,700+ and Canadian sales at 8,000+, it's hardly a failure.
    The 500L will only help broaden the nameplate's appeal (although I think their goal of 20,000 is optimistic, especially since 2013 will be a short 'year' for the new model).
    As for the 500 being pegged as a 'chick-mobile', go drive a 500turbo. Its handling, peppiness & throaty exhaust note would put smile on most any male moterhead's face if they had the cojones to try one.

  • Denny Arnold avatar Denny Arnold Posted: 2/24/2012 4:22am PST

    A wagon might work, but the intro should include a little pickup, which nobody else has in the US. P.S. I(we) bought a 500C Cabrio, it is a great car. Peppy, smooth, only thing like it in the US $20k range . The car has some quality, Much better than the Smart Cabrio we traded in. The Michigan built Motor is the closest thing we could get to a US produced inexpensive cabrio.

  • fb_1541738790 avatar Sean Rich Posted: 2/20/2012 10:51pm PST

    Fiat needs to bring some of its popular models such as the Linea, Grande Punto, etc. to the U.S. Markets. They can't keep going on with just the 500 and the 500L is not a good idea to convince the customers. Sergio, if you're reading this, reconsider bringing some other models than just the 500L. Your chances of surviving in the U.S. Economy will improve, with your other models.

  • fb_1431009018 avatar Jeff Posted: 1/17/2012 10:00am PST

    The 500 needs a total rethink of its brand promise. They've set up showrooms based on choice- fourteen colors and fourteen interiors- but can't deliver in anything less than the 1970's industry standard of 8 weeks- that's an epic fail and breaks the brand promise. Also, do you really think a Station Wagon will refute the chick label? Abarth is too late, the car is a chickmobile and always will be now in North America. Better figure out a way to make the ladies happy.

  • KellyAuto avatar KellyAuto Posted: 1/19/2012 10:05am PST

    I don't know that I agree fully with you Jeff. FIAT definitely should've started in the U.S. market with a different model. I truly believe that. However, I don't think FIAT will only be known as a chick mobile car dealer. Lets give FIAT time. What company sells one model exclusively in the U.S. and thrives in the car industry? None. That's why FIAT needs more models and then all judgement can be considered fair.