• Cosmo P Topper Posted: 4/21/2011 3:56pm PDT

    Wasn't this strategy used up until the Seventies? It's a great idea. Who wants to look at the same old design for up to eight years? (Except for the classic Jeep Grand Wagoneer - they could still be building those babies!)

  • Kurt Posted: 4/21/2011 4:23pm PDT

    Cosmo, you're absolutely correct - that philosophy drove the US auto industry for a lot of years. Also correct on the Jeep Grand Wagoneer - I just saw a low mileage '87 listed for "only" $28k.

  • Bill Burke Posted: 4/22/2011 7:56am PDT

    I grew up in the 50s and 60s and I remember how exciting it was each new car model year when every car was refreshed, at a minimum. If a company budgets in frequent changes winners could get mild tweeks and losers major overhalls so companies don't have to live with a mistake. My friend, an import buyer for years, just bought a Journey. That refreshed interior and the Pentastar V-6 sold him to buy American. Makes sense Ralph.

  • Kurt Posted: 4/22/2011 8:12am PDT

    Bill, I was turning wrenches in the family garage during the late 70s and early 80s. By then, car styling had taken a turn for the worse, but we still had enough customers with classics from the 50s and 60s that I became fairly proficient at recognizing year, make and model.
    I'm glad to see the direction that Gilles is taking both Chrysler and Dodge, and I'd expect good things from them in the coming years.

  • Mr. D Posted: 4/22/2011 1:18pm PDT

    Hey, it isn't about changing things every two years to pump sales. It is about giving consumers the quality that they deserve out of the gate that keeps them coming back too. For instance, the PT Cruiser, a modern classic, would still be a hot item if you could have maintained the GT turbo engine option; given it an option of that fuel efficient turbodiesel engine that was built here, but sold in overseas markets; and given it the option of the all wheel drive system that was available in the Dodge Caliber, Dodge Journey, and Jeep Patriot. Plus, the Chrysler 300 should have had and should have now the option of the Mercedes V-6 Bluetec turbodiesel engine, along with the Jeep Grand Cherokee.

  • Kurt Posted: 4/23/2011 5:16am PDT

    Mr. D, I had a chance to speak with Ralph Gilles at a media event a few months back, and I really did get the feeling that there's a renewed sense of pride at Chrysler Group, LLC these days. I suspect life under Italian rule is much better than life under German rule, and I really do believe that Chrysler will continue to improve their product offerings.

  • Eric J. Hanson Posted: 4/23/2011 12:37pm PDT

    Just for accuracy: Fiat is not a majority owner of Chrysler. Originally Chrysler/Daimler was touted as a "marriage of equals". Then the deceptive Daimler pushed into boss status, which didn't work well. This time around is not the same. Fiat is not boss, but a business partner.

  • Mark Behr Posted: 5/3/2011 10:08pm PDT

    Let's just hope we see more interesting (and distinctly American)designs from the Big 3 (are they still big??)rather than re-hashed Japanese or European styling - which don't appeal to import buyers or loyal Americans. American cars used to lead the way, with confident, unique styling. That confidence is still there in some offerings (and many Trucks/SUVs) but let's see a return to original designs with some "wow" factor for the passenger car ranges.