• manhattanite Posted: 3/18/2011 5:00pm PDT

    I got one of these free subscriptions and think it's so cool that Lincoln is sponsoring this offer! I'm happy to see they're giving back a little bit. I read the NY Times online daily. I was so bummed when I heard they decide to starting making users pay for content. Now I can continue reading for free until next year. I live in Manhattan and don't own a car, but it definitely made me pay attention to Lincoln for the first time.

  • Ingrid Posted: 3/19/2011 9:47am PDT

    Definitely made me pay attention to them. I only thing of the elderly and limousines when it comes to Lincoln, but now I think they'd hit the right target. Young,smart poor students who can't afford subscription yet, but will remember their benefactors once they get a job.

  • fb_1418622783 avatar Matt Posted: 3/19/2011 10:14am PDT

    I think Lincoln will could more poor profit earn about if Lincoln will more ugly models and no RWD models. it is not sponsor for sports , celebrities, real luxury business ans model fashion. I knew Lincoln has quit to rival luxury brand to Cadillac, Rolls Royce, Bentley, Maybach, Mercedes Benz, BMW, Jaguar, Land Rover, Maserati, Ferrari, Lamborghini , Porsche and Infiniti. it is little more than Buick or Acura are 4% luxury brand.

  • Xavier Posted: 3/19/2011 11:47am PDT

    Just a note. If you have ad blockers up, it'll block the ads and links that allow you to activate this offer. I had to deactivate ABP firefox blocker before I could see the ad. :P

  • Airily Posted: 3/22/2011 8:24am PDT

    Yeah, I was really surprised when I opened my inbox this morning and saw that I'd been selected. Very glad that I'll be able to continue being a poor college student with an expanded worldview for at least another year. :)

  • Salp Posted: 3/22/2011 11:18am PDT

    Thank you Xavier - I was unable to accept the offer and very confused before hearing your advice!

  • Michael in Vermont Posted: 3/22/2011 3:15pm PDT

    Actually, Lincoln isn't actually paying the New York Times for these subscriptions. They made a deal with the New York Times that they would increase their online advertising as an offset for these subscriptions. Fortunately, I'm one of the lucky 200,000. It's a saving for me since I would have gladly paid the $15 per month for the subscription. I can live without ice cream but I can't live without the New York Times.

  • bengt avatar Bengt Posted: 3/22/2011 10:12pm PDT

    Thanks for the correction, Michael...and LOL to the ice-cream comment.
    I'd venture to say it's still payment, though, if something of accepted value is as part of the deal.

  • Amy Posted: 3/24/2011 7:08pm PDT

    I received the offer and accepted it, but I'm not sure I'm the right target audience. I am a heavy NY Times website reader, and I don't get the paper subscription. I was perfectly willing to pay through the paywall, although of course, I'm happy that I don't have to.
    However, I was delighted to give up my car when I moved to NYC almost 6 years ago, and I have no plans to get another car.
    Ah well, I hope Lincoln gets their money's worth from the other folks on their list.

  • Fragen Posted: 3/26/2011 2:14pm PDT

    Hesitated to click on the link until checking this site and Ad Age where NYT confirmed legit. Have taken the offer.
    Had already bookmarked other papers to fill in for the NYT when the fee kicked in on Monday.
    Hopefully the NYT will adjust their system over the next few months. There should be a basic no frills service at a low price, then bump it up for various apps and other frills.

  • affronted Posted: 3/29/2011 5:33pm PDT

    I received an e-mail regarding the offer but there was nowhere to click. An e-mail to the NYT went unanswered and one to Lincoln referred me to the NYT. I was told when calling the NYT that the offer was not valid, so I assume that at least in some cases it is a scam.

  • Kathleen Clifford Posted: 4/17/2011 8:31pm PDT

    I was offered the Lincoln free access but it hasn't work and I am locked out. I think there were technical glitches. Seemed to good to be true. And, yes, it made me think better of Lincoln. Sigh.