• Used Cars Florence Posted: 11/10/2010 4:58pm PST

    I suppose I'm still young enough to be considered a gen-y'er at 32. Personally I have felt a pinch of the economy but I drive a Mercedes which I actually paid for in CASH a few years ago when I was doing well in affiliate marketing. With tax, it was around $49k. So funny thing is that back then when I was making a lot of money I barely even drove the car. Marcus, I would never use a bus pass because almost everyone in So Cal drives except people with lower income.
    Now that I work a 9-5 I drive it every day. For me personally, I DO like status symbols. I love it all; expensive cars but also expensive gadgetry such as the latest pc's and ipads and blackberry etc.
    Larry, I'm actually a female and I do care about performance, speed and mpg.
    I am always online (more than 18 hrs a day due to my job) but I will ALWAYS want a nice, high performance car.
    My next car, most likely will be an E-class coupe (the newly redesigned 2011 model)

  • Marcus Posted: 11/8/2010 7:19am PST

    It's hard to makes sense/justify spending $500 to $700 plus a month to drive in this economy. In Portland, Oregon we have great public transportation. It Cost $80 dollars a month to get a bus pass.

  • larry Posted: 11/6/2010 5:19pm PDT

    I'm a gen Y and I can tell you it has as much to do with how we perceive cars. Automobiles are no longer a status symbol anymore, just a life necessity. We speak in terms of mpgs and affordability rather than hp and torque ( heck, most of us don't even know the difference between the two)because we don't really care about performance. Just look at the growth of small cars and the decline of performance oriented cars.

  • Kris Posted: 11/5/2010 10:29am PDT

    Interesting article, and certainly in line with what I've heard before. Eventually, Gen Y will come around to the necessity of having wheels, but their tendency to continue living at home well into their 20s (due to the economy or not) has delayed their absolute need for a car. That, or they're just opting for used cars. The more interesting observation is the seeming lack of marketing toward the older generation. It may not seem like there is much of it going on, but take a look at the new Lincoln TV ads with John Slatterly from Mad Men -- a dapper, grey-haired gent who is perfectly at ease in life and enjoying benefits of a fat bank account. The more things change, the more they stay the same.