• Peter Posted: 3/21/2011 4:44pm PDT

    I agree with Richard, it's all about free. I used http://www.truecar.com which was a similar free site and got a great price. Maybe if you're looking for a hard to find model paying a fee might be worth it if that's the only way to find it, but for a normal car I don't think so

  • richard avatar Richard Posted: 10/15/2010 12:02pm PDT

    Thanks for the info, Michael. I think my bigger issue, though, is that web-users clearly prefer free services. So although you say that other sites result in dealers tacking on extra charges behind the scenes, on the surface, they appear free. That's pretty attractive to consumers.
    At heart, I'm not directly concerned with the cost to customers -- as I mention in the piece, CarWoo! stands to save consumers substantially more money than they would spend on your site's membership fees. I guess I'm more concerned/curious to see how consumers take to the idea of paying for something that's offered "free" elsewhere.

  • Michael Young Posted: 10/15/2010 11:43am PDT

    Thanks a lot for the review.
    The one thing I'd like to point out is that a lot of people don't realize is this:
    Other "free" car-buying sites aren't really free. Since they charge the dealer (usually $300), that fee has to come from somewhere and guess who ends up paying it? The consumer.
    So while it's "free" to get the quotes, you actually end up paying $300 more for the car!
    With CarWoo!, you end up saving more on the car (because the dealer doesn't have to pay us a fee). Even with the $79 up-front fee, you end up saving more money overall.
    Out of the thousands of deals we've done so far, we've saved consumers, on average, $450 more than any other "free" car-buying service (USAA, Costco, etc.)
    I'll keep an eye on this thread and am more than happy to answer any reader questions.
    Thanks again,
    Co-founder, CarWoo!