• R2Dad Posted: 4/9/2010 10:43am PDT

    For a company so conservative, traditional and, well, German, understanding social media before jumping in with both feet is probably a prudent approach. We've seen companies suffer the wrath of the web because their message/tone/attitude/product did not all resonate harmoniously and they lost control of their message in the dog-pile aftermath.

  • richard avatar Richard Posted: 4/9/2010 12:56pm PDT

    You wouldn't be thinking of anyone in particular would you? Because I totally would: http://ow.ly/1wE1p