• richard avatar Richard Posted: 3/27/2010 5:58am PDT

    @Dennis: You get no argument from me: that is a real problem. But I think we all know that billboards, like the rest of print media, is going digital, and there's no reversing that trend. So given that, the questions to answer are: (a) how can we limit the distractions caused by digital billboards, and (b) how can we minimize the energy/environmental impact?

  • Dennis Hathaway Posted: 3/25/2010 10:13am PDT

    Richard: Unfortunately, you've failed to address one of the most important issues involving digital billboards, and that's energy use. While LEDs are energy-efficient, the fact that these signs have hundreds of thousands of those lights turns them into energy hogs. We've taken the industry's own figures and calculated that one full-size digital billboard operating 24 hours a day uses 6-10 times the energy of an average-sized, single-family house.

  • richard avatar Richard Posted: 3/25/2010 5:01am PDT

    @L.Harris: While I appreciate your take on things, I'd love to know how you manage to avoid all other advertisements aside from billboards. Walk down the street, and you'll probably see flyers. Enter your place of business: more flyers, postcards, junk mail. Turn on the TV, turn on the computer, turn on the radio: you're swamped by ads. I don't see how billboards are any more offensive than, say, the Burger King commercials I have to endure when I'm watching Project Runway -- I mean, Monster Garage.
    And no, you can't "close the browser" on billboards, but isn't driving by them the same thing?
    Of course, I'm playing devil's advocate here. I love scenic drives, and I think many billboards are nine kinds of ugly. Still, I'd rather look at a nice, clean digital billboard than some of the ratty, wind-worn numbers I see when I scoot around town.

  • fb_1510606196 avatar Carl Posted: 3/24/2010 6:06pm PDT

    illboards - all advertising, including TCC - is the business of catching eyes with a message "buy (or do) this" Thats good even on the road. However, some are so bright and flashing, especially at night, that they are a distraction.