• jarther.clon Posted: 3/26/2008 12:23pm PDT

    Jag and Rover in the deep doo-doo of the third-world mess. This is sad and regrettable to hear. Too very bad for all. :(

  • Michael Posted: 3/26/2008 12:57pm PDT

    This is going to be interesting. I don't know what will happen to the Land Rover and Jaguar brands in the US. Will curried Range Rovers fly? Rich people don't seem to like it when people buy their way in. How is Tata going to keep the 'Qwicky Mart' image away from these marque brands? I guess the good news is that quality can't really go down at Land Rover.

    If they bring the Defender 110 to the US, that would be really interesting to me.

  • billyjoejimbob Posted: 3/26/2008 4:39pm PDT

    $2.3 billion,... That would make Jaguar and Land Rover the world's most expensive pair of Tatas in history ... ;-)

  • Dave Posted: 3/26/2008 7:49pm PDT

    Proof positive that a history of colonialism will come back to bite you. Twice.

  • Wayne K Posted: 3/26/2008 9:14pm PDT

    From what I have read, it seems like Tata is planning on keeping its new golden jewels on their current path. And in some ways they will be better then they were under Ford. Here's hoping anyway!!!

  • Oscar Posted: 3/27/2008 2:35am PDT

    IMO Mr TATA is trying to chew too much at the same time and he might choke, some at Ford wanted to keep the brands but at the moment Ford doesnt have the money that Jag needs for future projects.

    For those who think Ford messed with this brands they are very wrong, back when Ford bought jag the brand was a real mess, the quality was a joke and the factories looked worse than a 3 world country plant,but they automated the plants and putted Jag quality on the top, and it took time to get Jag on a plan and make them stick with it . the design of the S type mondeo based that was other bad desicion they made. Ford invested in Jag heavily and gave the cat a life line of another 19 years because I bet that if Ford havent bought Jag in 89 I bet the cat would be dead.

    The think Ford needed to address long ago was in the styling department, if the XK and XF had been designed and the cars had been in the market by 04 this sale wouldnt be happening but its deal done so lets hope the kitty and LR can survive

  • Thor Posted: 3/27/2008 9:11am PDT

    Ford poured billions into Jaguar and made it initially far more reliable than it used to, but it still could not compete with the BMWs and M-BS of the world.

    OF course, FOrd made very Stupid mistakes in managing Jaguar, esp. the excremental Ford Contour rebadged as the so-called X-type Jag. The stupid car was not good even as a FORD, it had less rear room than even the much smaller ESCORT! I rented one once because I had to, for a couple days, what a loser!

    Land ROver is the WORST, by far, in reliability, worse than even Kia, Hyundai, Chrysler, Dodge, every single other brand.

    And the Range ROver is RIDICULOUSLY Overpriced.

    I have no idea what the hell Tata can do about this, or why they bought the brands. Maybe as "halo cars"?

    I suspect it will be a dismal failure for them too, as it was for Ford.

  • Kishan K Posted: 3/29/2008 4:58pm PDT

    Tatas believe in clean dealings and have a great corporate philosophy. Additionally, they have capable management who can turnaround ailing companies and make them profitable. With TCS to support, which supplies automobile software to the likes of Ferrari, Jaguar will be able to source the best automobile software. Indians have expertise in cutting costs without compromising on the quality. Tatas can certainly incorporate these advantages to their benefits and make superior quality cars at a comparatively cheaper price. In the final analysis, all these factors will benefit the UK automobile industry and the UK public at large.