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Cargirl: What Are Heroes For?

Cargirl: What Are Heroes For?

By Kate McLeod Chevrolet’s new ad campaign — “Our Truck, Our Country” is the theme — taps right into the aorta of patriotism. That seems right, especially for Chevrolet. But while I don’t object to patriotism, I do object to using the blood of our heroes as a sales tool. The ad uses a...

October 16, 2006 by
 
2005 Ford Ranger STX

Flint: What About The Ranger?

Flint: Blaming the Messenger by Jerry Flint (8/14/2006) Detroit carmakers blame the press for their failures. The good news coming from the chaos of Ford is that the Lincoln... read more September 22, 2006 by 0


 
2005 Scion xA 4-door Sedan Auto (Natl) Rear Seats

Scion xA, xB Also Retiring

Scion xA, xB Also Retiring The first two models fromToyota's Scion division are on their farewell tour. But unlike Cher, Toyota really means it: the Scion xA and xB will end... read more September 17, 2006 by 0


 
2011 Chevrolet Cruze crash test

Cargirl: Actions Louder Than Words

By Kate McLeod I just got back from my biannual reunion with my four closest friends from high school. Sitting around Caralee’s newly acquired “retirement” cabin on the... read more September 4, 2006 by 0


 
Audi e-tron Neckarsulm Development Center

Excerpt: Branding Iron

The American auto industry is hurting—and two authors say they know why. Charlie Hughes, former head of Land Rover and Mazda, and veteran auto journalist William Jeanes... read more August 27, 2006 by 0


 
Rick Wagoner and Camaro

Detroit Revs Up with Dream Cruise

Dream Cruise Grows Bigger Yet by Mike Davis (8/20/2006) Organizers estimate 1.5 million visitors. 2006 Woodward Dream Cruise I by TCC Team (8/20/2006) Toronados, GTOs, hot... read more August 21, 2006 by 0


 
2007 Chevrolet Aveo

Chevrolet Bows with New Aveo

Small cars are popular not only with the young buyers from Generation Y but also with older Baby Boomers who are looking to downsize into more economical and fuel efficient... read more August 20, 2006 by 0


 
2011 Nissan Leaf stickers

Ford Cutting More; Hyundai Doesn't Want Jag

Ford Cutting More; Hyundai Doesn't Want Jag Ford is studying a new round of plant and job cuts along with reduced employee benefits, the Wall Street Journal reported online... read more August 20, 2006 by 0


 
xf 36

Supplier Consolidation Picking Up Steam

Delphi Union Talks Hit Wall by Joseph Szczesny (8/13/2006) Still no contract agreement to lift Delphi out of bankruptcy. Witz: Elephant in the Room Part II by Gary Witzenburg... read more August 13, 2006 by 0


 
2016 Toyota Sequoia

Toyota Recalls Mounting

Flint: Blaming the Messenger by Jerry Flint (8/13/2006) Detroit carmakers blame the press for their failures. Toyota Earnings Soar 39 Percent by Joseph Szczesny (8/7/2006)... read more August 13, 2006 by 0


 
x08cc bu051 1

Sales: Domestics Fall Hard in July

Sales: Domestics Fall Hard in July Toyota overtook both Ford and DaimlerChrysler in sales in July as it continued to pick up more of the domestic automakers' market share. In... read more August 6, 2006 by 0


 
2007 Jaguar XK

Cargirl: Jaguar Goes Haughty with Gorgeous

By Kate McLeod Ford Ups Q2 Loss; Jaguar For Sale? by TCC Team (8/2/2006) Company hires dealmaker to explore sale of assets, including Brit brands. Maybe you’ve seen... read more August 6, 2006 by 0


 
BMW 1-Series M Coupe MotoGP safety car

Sales: Domestics Fall Hard in July

GM Loses $3.2 Billion — But It’s Good by TCC Team (7/31/2006) Restructuring costs aside, General Motors pleases the Street. DC Profits from Benz; Chrysler Drops by Joseph... read more August 1, 2006 by 0


 
Audi e-tron Neckarsulm Development Center

Cadillac Turns To "Life, Liberty and Pursuit" For Brand Jolt

Cadillac Turns To "Life, Liberty and Pursuit" For Brand Jolt Starting in August, Cadillac will begin a brand retrenching operation that scraps its four-year old "Break... read more July 30, 2006 by 0


 
2008 mercedes b class facelift 002

GM Loses $3.2 Billion — But It’s Good

General Motors Corp.’s finances took a turn for the better in the second quarter despite a huge loss from one-time charges that will ease thousands of GM employees into... read more July 26, 2006 by 0


 
2005 Cadillac XLR 2-door Convertible Instrument Panel

Cadillac Turns To “Life, Liberty and Pursuit”

Starting in August, Cadillac will begin a brand retrenching operation that scraps its four-year old “Break Through” ad campaign featuring Led Zeppelin rock music in favor... read more July 26, 2006 by 0


 

 
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