Tips and Advice about Advertising
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Smart Ramping Up Fast
As it gets ready to roll its first car into U.S. showrooms, smart is quickly building up its early order bank, noted the carmaker’s boss, Dave Schembri. In an unusual process, smart began offering potential...
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GM’s $39B Loss: Turnaround On Hold?
Last week's stunning announcement by General Motors that it had lost $39 billion in the third quarter put a halt to a lot of chatter about GM's ostensible comeback. With the economy and new vehicle sales slowing,...
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Mazda: Zoom-Zoom Going Green
Pressing the red “Start” button, the Mazda RX-8 fires up, the pint-sized rotary engine under its hood buzzing as I modulate the throttle, shift into gear and launch down the test track at Mazda’sHiroshima...
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Ford Picks Up Toyota’s Farley
Ford Motor Co. has taken a cue from Chrysler and snatched a top executive from Toyota Motor Corp. Jim Farley, theToyota executive who put Scion on the motoring map, will head up Ford’s marketing operations, Ford...
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GM Loses Top Ad Exec
General Motors’ head of advertising in North America Mike Jackson will leave the company next month to pursue other business opportunities, the automaker said Thursday. The departure of Jackson , 50, could leave...
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Imus Loses Show, After GM Sponsorship
A week after General Motors sales and marketing chief Mark LaNeve appeared on the Imus in the Morning radio program, the automaker joined a growing list of advertisers suspending their ad support for the morning...
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Honda F1 Goes Green
One thing has dominated Formula One racing more than Michael Schumacher in recent years, and that’s the money from advertising and sponsorship. Companies pay unfeasible large sums of money to have their logos on...
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It Gets Worse For Roehm at Wal-Mart
Former Chrysler marketing executive Julie Roehm was dismissed from Wal-Mart this week for violations of the company’s entertainment rules, reported BusinessWeek magazine on Thursday. The retailer announced...
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