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Mazda3 Gets Social – for 2018


 

 

How many of us have said – often in frustration – that we could design a better car or truck than the folks manning the auto industry? Mazda has decided to give one lucky “civilian” just that opportunity, although the winning design may not show up for another decade.

Teaming up with the social website, Facebook, the Japanese maker launched the Mazda Design Challenge, asking for 150-words that would describe what the Mazda3 of 2018 might look like. “What happened next was a little unscripted,” reported design director Franz von Holzhausen.

 

After sorting through a flood of suggestions, Mazda narrowed things down to five finalists, assigning a corporate designer to work with each of the entrants “to composite those 150 words and create a real-life design.”

 

The ultimate winner, a young interior design student, from the University of Notre Dame, named Mallory McMorrow, whose entry declared, “I want a car that doesn’t believe in falling into any category.”

 

Starting out with a small scale model, Mazda designers will now spend the rest of the L.A. Auto Show carving out a life-size clay, following the same process used for making production vehicles. Look for McMorrow’s design to finally come to life on November 24th, though if Mazda holds true to the contest’s theme, you’ll have to wait quite awhile before it reaches showrooms.

 

 

 

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