The puns have been landing thick and fast from Skoda as part of a marketing campaign for the all-new Fabia supermini, which went on sale this week.
The TV ad features a full-sized mockup of the car make entirely from flour, eggs, sugar, and water. In short, it’s a cake. There’s also a confectionary version of an engine. Visit www.skoda.co.uk to see the promo for yourself.
With talk of the car being “a tasty model” and the “icing on the cake” of the VW-owned firm, journalists even got a packet of cake mix through the mail so they could bake their own slightly smaller version.
The original Fabia has been a massive hit in
2007 Skoda Fabia Supermini Grows by Richard Yarrow (12/12/2006)
A bigger minicar? Right next to the jumbo shrimp.
Skoda Beefs Up Roomster Scout by Richard Yarrow (12/4/2006)
Skoda’s mini-minivan bows in
Skoda Octavia Scout Coming to Paris by Richard Yarrow (8/24/2006)