With fuel prices at or near record levels, Toyota Motor Sales, U.S.A., is offering new “Eco-Nomic savings bonus” incentives on 2007 Toyota Prius models.
Cuts of as much as $2000 on certain option factory-installed packages are now in effect – about what analysts estimate is the minimum price premium that hybrids command when compared with similar gasoline engine models.
The base MSRP for the Toyota 2007 Prius is $22,175 and the Touring Edition Prius MSRP starts at $23,070. Price reductions were first offered on the Prius this past January, with financing and lease rate incentives added in February and March, resulting in what Toyota said were record-breaking sales.
With combined sales of 169,797 units in 2006, the Toyota Prius, Camry Hybrid, and Highlander Hybrid are the industry’s three top-selling hybrid models. With the addition of Lexus vehicles, TMS sold a quarter-million hybrids last calendar year. — Ken Zino
Toyota Hybrid X Bows in Geneva by Richard Yarrow (3/7/2007)
New hybrid concept teased with photo.
Hybrid Registrations On the Rise by TCC Team (2/26/2007)
But the pace slows.
TCC Drives A Hydrogen Prius by Gary Witzenburg (2/22/2007)
A pollution-free hydrogen hybrid is in the works.