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Bugatti’s Bscher Out: Veyron Plus None


The Wall Street Journal confirms that Bugatti’s head Thomas Bscher has resigned.

 

Bscher had been head of the Volkswagen Group’s most exclusive brand. His departure comes on the heels of that of Wolfgang Bernhard, once thought to be in line to be chairman of Germany ’s largest automaker.

 

Bscher took over the helm of the Bugatti project during a time when the car's development was troubled. Last year, after a long-awaited introduction, the Veyron finally went on sale for more than $1.3 million a copy. Bscher, a former Formula 1 driver, delivered a machine that is capable of 250 mph and has 987 hp.

 

Bugatti still has but one model, the Veyron, to sell. Bscher apparently had been pressing management to add a second product line — but with ambitious expansions at Bentley and Lamborghini underway, VW management are said to have had little desire to push the stratospheric Bugatti brand downmarket.

 

However, Porsche AG president and VW board member Wendelin Wiedeking recently told the press that "one rule we have to follow in the future is that every product has to make money.”

Related Articles

 

Bugatti Studying Veyron Replacement by TCC Team (12/4/2006)
End of Veyron production coming soon.

 

Bugatti Chief Bscher Steps Down- Wall Street Journal

 

See Veyron video at TheCarConnectionBlog

 

 

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