Spy Shots: 2006 Dodge Charger
By now we've all seen "official" sketches of the upcoming Charger, but here are the first actual pictures of the much anticipated Charger caught in an undisclosed location. The Charger will make its official debut at the North American International Auto Show in
Spy Shots: 2006 Dodge Charger by Brenda Priddy (10/4/2004)
Proof positive of Dodge's intentions toward your wallet.
Volkswagen has approached Malaysian automaker Proton about a business arrangement that could give the German manufacturer a leg up in
Spy Shots: '06 Volkswagen R32 by Hans Lehmann/Hidden Image (9/20/2004)
The Super Golf gets a successor.
Subaru of America on Monday selected DDB,
Subaru has been trying to find a consistent voice in its advertising, and by choosing DDB turns to agency creative director Lee Garfinkel who spearheaded Subaru advertising in the 1980s when the company advertised itself as "Inexpensive And Built to Stay That Way."
But don't get the idea that DDB was chosen for Garfinkel's grasp of a two-decade old brand positioning. Along the way, Garfinkel has been the lead creative director on Mercedes-Benz and GMC advertising, in addition to Diet Coke, Sprite, Heineken, and others.
That impressed Subaru executives who are intent on taking its sensible-shoe brand of all-wheel-drive vehicles upscale to be a sort of Japanese Volvo. Besides a sport van expected to be priced north of $30,000 with typical equipment and options hitting dealerships at the end of next year, the company also has a premium sedan in the pipeline that would also be priced above $30,000.
Among the decisions to be made in the first advertising effort from DDB will be whether the company continues to make use in advertising of its multi-million sponsorship deal with Tour de France champion Lance Armstrong.
"We need to communicate the Subaru brand promise in a way that is relevant, memorable and differentiated in the marketplace," said Fred Adcock, executive vice president of marketing at Subaru, in a statement. "We are pleased to partner with DDB for their unique capabilities and demonstrated understanding of our brand goals and business objectives, and we think this partnership will serve as a catalyst in moving the Subaru brand forward among a very crowded and competitive automotive brand landscape."
The new Outback and Legacy and a seven-seat SUV due next spring will help push Subaru sales to 250,000 by 2006, according to recent statements by Subaru executives. That will give it a market share of 1.5 percent compared with the current 1.1 percent in the
Spy Shots: 2006 Subaru Tribeca by Brenda Priddy (9/20/2004)
A clearer look at the most expensive Subaru yet.
NHTSA Might Expand Truck Recall
The National Highway Traffic Safety Administration could add more trucks to a recall of GM full-sizers issued earlier this year. The Wall Street Journal says that GM's Sierra/Silverado twins could see more vehicles added to the 3.6 million recalled in March for faulty tailgate cables that were corroding and breaking. The 2000-2004 trucks as well as 2002-2005 Avalanche and Escalade trucks could be joined in the recall by 1998-1999 Sierra/Silverados if the agency deems the trucks to have the same problems.
VW's W-8 Engine Dead?
Automotive News reports that Volkswagen may have decided to cut the unique W-8 engine it pioneered from its lineup. The weekly says slow sales have led to VW stopping production of the engine; sales of a Passat with the powerplant have fallen short of the 5000-unit annual projection. VW may decide to revive the engine in the new version of the Passat due next year, but that is not anticipated, although a W-12 engine is used in several models, like the VW Touareg, Audi A8, and VW Phaeton. A 16-cylinder variant is expected to appear in VW's long-gestating Bugatti Veyron sportscar.
WJR Auto Report: SUV Slide
There's been a lot of talk lately about the demise of the sport-utility vehicle. Sales have definitely dipped a bit in recent months, coinciding with the record run-up in petroleum prices. But last month, SUVs sailed out of showrooms as fast as manufacturers could build them, some brands setting all-time records. For the moment, at least, consumers seem willing to ignore oil prices and buy what they want to drive. So, should the September sales figures set such concerns to rest? Not necessarily. Dig a little deeper and you find that it took a lot of money to keep the metal moving. Take GM. It's boosted SUV incentives up to an average of about ten percent of sticker price. Offer enough money, and you can sell just about anything. But if oil prices keep rising, or if manufacturers finally decide to call a truce in the incentives war, there are ominous signs out there that SUVs could still be in for a slide.
FROM THE SOURCE headlines from the latest press releases
Taking its cue from the popularity of the personalized automotive styling trend, American Suzuki Motor Corporation (ASMC) announces "Suzuki Works Techno" (SWT) vehicle styling packages, designed to enhance and personalize Suzuki cars and SUVs sold in the
|American Axle & Mfr. Holdings Inc.||AXL||29.92|
|Ballard Power Systems Inc.||BLDP||7.76|
|Collins & Aikman Corporation||CKC||4.30|
|DaimlerChrysler AG (ADR)||DCX||42.56|
|Dura Automotive Systems||DRRA||7.34|
|Ford Motor Company||F||14.15|
|General Motors Corporation||GM||42.48|
|Goodyear Tire & Rubber||GT||11.30|
|Honda Motor Co. Ltd. (ADR)||HMC||24.94|
|Johnson Controls Inc.||JCI||57.49|
|Magna International Inc.||MGA||74.62|
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