| 1974 |
Edsel Ford II, son of Henry II, joins company as product-planning analyst |
| 1977 |
Introduction of “Fox” family compact-sized 1978 Ford Fairmont/Mercury Zephyr;
Introduction of F-series-based 1978 Bronco sports utility vehicle, predecessor of Expedition |
| 1978 |
Introduction of Fox-based 1979 Ford Mustang/Mercury Capri;
Introduction of “Panther” family full-sized 1979 Ford LTD/Mercury Marquis |
| 1979 |
William Clay Ford Jr. joins company as product-planning analyst;
Henry Ford II retires as chief executive officer, succeeded by Phillip Caldwell;
Ford obtains initial 25 percent interest in Toyo Kogyo of Japan, later renamed Mazda;
Introduction of Panther-based 1980 Lincoln Town Car and Continental Mark VI |
| 1980 |
Phillip Caldwell named board chairman and CEO with Donald Petersen as president and chief operating officer;
Introduction of 1981-model front-wheel-drive Ford Escort/Mercury Lynx “world car” built in North America and Europe of mostly different components;
Last year in U.S. for a 1960 Falcon-based car, mid-sized Ford Granada |
| 1981 |
Introduction of Fox-based down-sized 1982 Lincoln Continental |
| 1982 |
Introduction of 1983 Ford Ranger compact pickup truck;
Henry Ford II retires as company officer and employee;
Introduction of first “jelly-bean” styled cars, 1983 Ford Thunderbird/Mercury Cougar |
| 1983 |
Introduction of Escort-based compact front-wheel-drive 1984 Ford Tempo/Mercury Topaz;
Introduction of Fox-based 1984 Continental Mark VII;
Introduction of Ranger-based 1984 Bronco II compact SUV |
| 1985 |
Donald Petersen succeeds Caldwell as chairman and Harold Poling elected president;
Introduction of rear-wheel-drive 1986 Ford Aerostar compact van;
Introduction of front-wheel-drive mid-sized 1986 Ford Taurus and Mercury Sable |
| 1987 |
Introduction of Taurus-based front-wheel-drive 1988 Lincoln Continental;
Hertz Corporation acquired by Ford and a partnership;
Ford acquires a majority of Aston Martin Lagonda, limited-production British sports car manufacturer;
Death of Henry Ford II; |
| 1988 |
Edsel Ford II and William Clay Ford Jr. join William Clay Ford as family members on board of directors |
| 1989 |
Ford sells Rouge steel and marine operations, acquires financial service company The Associates and Jaguar Cars |
| 1990 |
Harold Poling succeeds Petersen as chairman and Philip Benton Jr. elected president;
Introduction of 1991 Ford Explorer SUV;
Ford reduces its involvement in tractor operations to a minority interest in a joint venture with Fiat, sells Ford Aerospace (a Philco remnant) |
| 1992 |
Introduction of Mercury Villager minivan, joint venture with Nissan |
| 1993 |
Introduction in Europe of Ford Mondeo mid-sized “world car”;
Scottish-born Alex Trotman succeeds Poling as chairman and CEO |
| 1994 |
Introduction of Taurus-based front-wheel-drive 1994 Ford Windstar minivan;
Introduction of Mondeo-based mid-sized 1995 Ford Contour/Mercury Mystique, replacing Tempo/Topaz but discontinued after 2000 |
| 1995 |
Bill Ford Jr. withdraws from active company management to succeed his father as chairman of the finance committee |
| 1996 |
Introduction of Aeromax heavy-duty truck;
Introduction of F-150-based 1997 Ford Expedition SUV;
Introduction of Explorer-based 1997 Mercury Mountaineer SUV;
Two-hundred-fifty millionth Ford vehicle built |
| 1997 |
Ford sells heavy-truck business to Freightliner, a Daimler-Benz subsidiary;
Rear-wheel-drive Ford Thunderbird/Mercury Cougar discontinued;
Introduction of Lincoln Navigator SUV; |
| 1998 |
Lincoln-Mercury headquarters moved to Irvine, California;
Edsel Ford II resigns as president of Ford Credit;
Lincoln Mark series, descendent of original 1940 Continental coupe, discontinued;
Introduction in Europe of Ford Focus compact car |
| 1999 |
Bill Ford Jr. becomes chairman replacing retiring Trotman, and Jacques Nasser becomes president and CEO;
Acquisition of Volvo Cars and TH!NK electric car;
Introduction of 2000 Ford Excursion SUV based on Super Duty F-250 |
| 2000 |
Ford announces record $7.2 billion earnings for 1999
Introduction of rear-wheel-drive mid-sized Lincoln LS and Jaguar S-type models with similar platform and powertrain;
Acquisition of Land Rover from BMW;
Visteon Corporation parts-making organization spun off;
Ford Explorer/Firestone tire-safety controversy results in recalls, litigation, Congressional hearings and lost sales |
| 2001 |
Ford announces $3.5 billion earnings for 2000, less than half that of the year before;
Second (and voluntary) Firestone tire recall and replacement costs billions;
Bill Ford Jr. resumes active management role as CEO, fourth generation of the founding Ford family;
Nasser resigns as president, replaced by Nick Scheele;
Introduction of retro two-place 2002 Ford Thunderbird |
| 2002 |
Ford announces $5.5 billion loss for 2001 from worldwide sales of nearly seven million cars and trucks, down 433,000 from 2000;
Front-wheel-drive Lincoln Continental sedan discontinued;
Introduction of Explorer-based 2003 Lincoln Aviator mid-sized SUV |
| 2003 |
Ford reports loss of “only” $980 million for 2002 with worldwide sales down only 35,000 units from year before;
Year-long celebration of Ford Motor Company centennial;
Lincoln-Mercury returning to Dearborn from California |
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