Kia likes to present the Borrego as a luxury SUV "contender." Experts at TheCarConnection.com think Kia has not so much created an alternative to Lexus, Infiniti, or Cadillac, but delivered an excellent alternative to the fleet of well-known body-on-frame SUVs.
The 2009 Kia Borrego provides slightly more interior room than these competitors and, with the V-8, more power than any of them.
The standard seating for seven is an advantage over several of these SUVs, but the Honda Pilot can carry one more.
The Borrego doesn't present itself as a serious off-roader, as it lacks locking differentials and other off-road goodies to compete against the trail-rated Jeeps.
Kia's price advantage is more toward the base vehicles where the Borrego's level of standard equipment exceeds the others.
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