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STYLING | 7 out of 10
Its sheet metal could hardly be described as original and boasts nothing that could be called daring, but its anonymity is at best discreetly handsome and at worst not in the least offensive.
The chromed grille, piercing headlamps and sculpted fascia are all aggressive without being over the top, it's just a shame the front-view camera (on the Ultimate) protruding from the Equus' snout looks like a symmetrical black zit.
Bland and derivative, the design doesn't deliver the prestige that a vehicle in this class deserves.
Regardless of which version they choose, Equus-ites will be treated to unremarkable birch or walnut wood trim and a liberal application of leather around the cabin.
Car and Driver
Its design is much more reserved than Hyundai’s recent models, such as the Sonata, but exudes a classy presence that would look right at home – if not stand out - in the parking lot outside of a board of directors meeting.
Fox Car Report
The Equus definitely flies under the radar. It and the first Genesis had no cues to pull from when they launched, as they were the first large rear-drive sedans out of South Korea. As such, the styling is a subdued mix of elements that grace a relatively standard big-sedan silhouette.
With no heritage of its own, the Equus has had to take inspiration from the other big luxury marques. The Equus drapes some familiar themes over its large-car body--the wide grille could come from Mercedes, the rear quarter panels have stampings like those on a Cadillac or Buick, and the headlamps have more than a passing resemblance to those on the Lexus LS. It's by no means an assertive look like the ones carved out by Jaguar and Cadillac--but sometimes drama is just drama, and not everyone's interested in that.The Equus' cabin was reworked for last year, gaining a few distinctive touches. The finishes have been removed of their last vaguely dated cues, and the grades of wood and leather have never been finer. We slowly became accustomed to the rotating-wheel controls on the new steering wheel, too. As before, there's some delicately applied subtext--like the winged metallic trim that surrounds the dash vents, and the big LCD screen that glows with higher-resolution graphics.
A combination of global luxury cues, the Hyundai Equus is handsome but undistinguished.