With prices starting at $48,950 and moving quickly upward from there into the upper-$50,000s, topping out well of $70,000, you'd expect the BMW Z4 to be well-equipped. Fortunately, it is--for the most part--and it can be upgraded to even more feature-packed levels. Standard equipment for the Z4's cabin includes: cruise control, Bluetooth, audio with iPod/USB support, HD radio, heated exterior mirrors, adaptive xenon headlamps, keyless entry, automatic climate control, ambiance lighting, rain-sensing wipers, and more.
The options list is where things get a bit more interesting. A la carte items include heated front seats, park distance control, automatic high beam headlights, and BMW Concierge services. Most of the best upgrades are bundled within packages: the Technology Package adds navigation with voice-command, real-time traffic data, BMW Online access, BMW Apps, enhanced USB and Bluetooth smartphone connections, and more; the M Sport Package (for non-sDrive35is models) includes many performance-themed upgrades, like an M steering wheel, anthracite headliner, Adapative M Suspension, M interior trim in Aluminum Carbon Shadow, dark wood trim, and a range of wheel and exterior paiant options; the Premium Sound package adds premium hi-fi audio and a one-year subscription to satellite radio; and a number of appearance packages can bring extended leather, unique Hyper Orange accents, and more.
BMW Apps is particularly unique (bundled within the Technology Package), bringing streaming music services like Pandora and Stitcher plus Facebook, Twitter, and Wiki Local access on-the-go.