Just last year, the 7-Series was refreshed. Essentially, that means that it kept the same shape (and most of the sheetmetal) that it's had for the past several model years, but added some fresh details.
The proportions of the current, fifth-generation 7-Series have always been right on the mark. If you even remember the tiered decklid (the Bangle butt) that got the previous-generation model in trouble with BMW fans, try to forget it, as the it's a knockout with a great stance and silhouette. There's a nice amount of wedge to the shape (always hard to achieve in a long flagship) of the 2014 7-Series, and a nice kick in its tail. And whether you go with the standard or long-wheelbase versions (where you get another 5.5 inches of rear-seat legroom), the look is just as dramatic.
Last year's refresh brought a new front fascia that adds more interest below--with a long, horizontal lower intake that runs across the nose of the vehicle. The familiar kidney grille was opened up just a bit, too, with fewer slats, and the front-end surfaces were made subtly different. A long chrome strip was added across the bumper, while the taillight design is a little more crisp and detailed.The cockpit is a win overall, as the design is straightforward--not chaotic and cluttered, as luxury cars can often be--with streamlined dash shapes and densely grained wood trim and ceramic-finished knobs. In the center of the dash is a new version of iDrive, which this year adds a touch-pad controller. With the new reconfigurable information display introduced last year, it's much better coordinating and intuitive--as well as better-looking.