The 2014 Honda Insight hybrid starts at a bit more than $19,000 including delivery, which puts it within $500 of the more fuel-efficient Toyota Prius C, its most direct competitor. And it's squeezed from below by the more spacious and flexible non-hybrid Honda Fit, whose base price is more than $3,000 lower.
The Insight lineup is pleasantly simple, with only three trim levels: base, LX, or EX.
The base Insight model comes standard with automatic climate control, a tilting and telescoping steering wheel, power locks and windows, remote entry, and a two-speaker 160-watt audio system that includes a single-disc CD player. It's missing a few features that you might expect, including cruise control.
Most Insights sold will not be the base model, but either the mid-level LX or the top EX trim. At just above $21,000 with delivery, the mid-level LX adds the missing cruise control, plus steering-wheel audio controls, a center console that includes a storage container under the armrest, map lights, and a four-speaker audio system with USB jack.
The Insight EX sits at the top of the range, and includes alloy wheels, automatic headlights, paddle shifters behind the leather-wrapped steering wheel, heated side mirrors with turn signals integrated into them, and a six-speaker stereo system and Bluetooth link. There's an additional model called EX With Navigation, which adds not only in-car navigation displayed on a 6.5-inch display, with FM real-time traffic alerts, and maps stored on 16 GB of flash memory, but also voice recognition and a rearview camera.
Other than these models, the Insight doesn't offer high-tech options: no parking assist, lane-departure warning, crash avoidance, etc. Those systems are now offered on more expensive hybrids--the Prius and also the Ford C-Max--but the Insight forgoes fitting them to maintain its position as the least expensive hybrid sold in the U.S.