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FEATURES | 10 out of 10
voice control isn't a cure-all for a finicky design
Edmunds' Inside Line
Tech-hungry shoppers will zero in on available features that aren't the norm in this class of vehicle
Most of the features are available through a series of menus on the screen, and the process of locating and engaging them is complex and finicky.
the well-sculpted, just-right-size steering wheel has twenty-one buttons -- enough to type a term paper on it
The 2014 Ford Focus stretches, arguably, between three tiers of vehicles in the U.S.: S and SE models make a reasonably strong value proposition against other compact sedans and hatches. Then at the Titanium level, the Focus has a lot more equipment, noticeably more detail and flair and, overall, a premium ambiance that makes it feel like it could go up against compact models with a luxury badge.
Prices on the Focus start around $17k, including destination, for the base Focus S, up to about $30k for a loaded Titanium with navigation and Active Park Assist, among other options. Base S models are indeed quite basic, but they do include air conditioning, CD sound, and a tilt/telescopic steering wheel. SE models add cruise control, larger wheels, fog lamps, and Ford's MyKey system.
Stepping up to the Titanium earns you dual-zone climate control, MyFord Touch, an upgraded ten-speaker Sony sound system, HD Radio and Sirius Satellite Radio, sport seats, a sport suspension, and sport wheels with summer performance tires.
One segment-exclusive feature that will be available in the Titanium is Active Park Assist, which helps you steer into a parallel-parking space. It's more a convenience feature than a safety one, but it's the sort of feature you don't usually see even optional on cars in this class.
What you get inside the Focus is quite different between the S and SE versus the Titanium. MyFord Touch—the touch-screen system combining audio, connectivity, and navigation features—is standard on the Focus Titanium and optional on the SEL, giving the Focus a high-end, feature-rich feel. Other models get a modestly retouched version of the Fiesta's control layout—including the oddly angled, V-shaped arrangement. Top and center on those models, instead, is a colorful, high-contrast info screen.
The tech-savvy 2014 Ford Focus Titanium is the way to go for shoppers who want a premium small car and don't insist on a luxury badge.