Ford has positioned the Fiesta quite differently from small cars of the past, in that it's offering a number of big-car features and amenities on the Fiesta lineup--if you're willing to opt up for them by paying what's essentially Focus money.
While trims and materials have been upgraded, and there are a few more standard features than before, prices on the Fiesta have gone up a bit. The base 2014 Fiesta S costs just $15,395 in hatchback form or $14,795 as a sedan, includes air conditioning, a CD sound system with six-speakers, Sync smartphone connectivity with voice activation, rear defrost, and a tilt/telescopic steering wheel; yet with hubcaps on steel wheels, and manual-winding windows, there are a few reminders that this is an 'economy car'--however cheerful it might drive.
Get the SE, and you step up to many more popular features, like keyless entry, an alarm, cruise control, and the MyKey system. An SE Appearance Package includes MyFord Touch, plus 16-inch painted alloy wheels, fog lamps, sport cloth seat trim, satellite radio, a leather shift knob, driver's lumbar adjustment, and an aluminum spare.
Top-of-the-line Titanium models include MyFord Touch, Sony premium audio, leather heated seats, automatic climate control, heated side mirrors, and other extras that make them feel far better equipped than you might expect in a low-cost small car.
The high-performance ST comes essentially equipped as an SE, but with all sorts of exclusive features, like unique ST-logo sport seats, black-painted interior finishes, aluminum sport pedals, black headlamp bezels, the high-mounted rear spoiler, special bodywork, and 17-inch alloy wheels with summer performance tires. And that's of course before considering all the other performance equipment, including the sport suspension, the upgraded steering and brakes, and the 197-hp turbocharged engine.