Value for money has been one of the major selling points for the tC; for less than $20k, it includes things like power windows, locks, and mirrors; cruise control; steering-wheel audio controls; and a sunroof. For 2014 the tC becomes the first model in the Scion family to get Display Audio systems, with a 6.1-inch touch screen, HD Radio, and built-in Bluetooth hands-free calling and audio-streaming capability. In addition there will be an upgrade BeSpoke Premium audio system with Aha smartphone connectivity for integrated Internet radio.
Otherwise we don't expect the pricing or positioning to change much for the 2014 Scion tC. It's very well-equipped, even at its base price of about $20,000, and as usual the Scion experience lets owners tweak the list with all sorts of custom equipment, from mild aero add-ons to more exotic upgrades and trims.
2014 Scion tC shoppers, as before, have plenty of aftermarket appearance and performance upgrade possibilities available through the dealership. There's also a new Scion 10 Series model, in a special color, Silver Ignition, with details like silver seat belts, an LED-illuminated Scion badge, and sequential badging, plus LED running lamps, dual automatic climate control, and push-button start.