2014 Toyota Tundra Styling

7.0
Styling
Styling is one of the most important traits of a pickup truck. No matter how tough it is, it needs to look tough, too. The Tundra's slight redesign for 2014 aims to beef up its appearance, and largely succeeds--though as always, beauty is in the eye of the beholder.

Primary aesthetic changes for 2014 include a new grille, hood, and front-end treatment, a new stamped TUNDRA-logo tailgate, and a lightly revamped interior.

The extra focus on the front end of the Tundra might put some buyers off; it's a tall, bluff visage with quite a lot going on. The sides and rear of the Tundra are more familiar, while the new stamped tailgate treatment is understated and rugged.

The 2014 Tundra looks even brawnier than before, but is still trying way too hard.

On the whole, however, the Tundra's full visual package comes off slightly wrong. The proportions are almost cartoonish, the details awkward and overworked. Compared to the (relative) simplicity of the Ram 1500, Chevy Silverado, or Ford F-150, the Tundra comes off as a pretender.

Inside the cabin, there's more overwrought styling clearly intended to shout "This is a truck!" to anyone within its confines. Materials, though improved over last year's Tundra, are still only passable when taken in context of the competition.

Yet despite the excess of styling, the Tundra's cabin somehow comes off plain, as well, with chunky controls sitting like islands in a sea of plastic dashboard.

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