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2013 Toyota Tundra - Styling Review

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Styling Bottom Line
The Tundra looks buff and brawny, but it also looks like it's trying a bit too hard. Read more »
Meta Rating
8
/10
Shopping for a new Toyota Tundra? MSRP: $25,455 - $48,170

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Around The Web

44 different flavor choices

Motor Trend »

from the side, the Tundra looks disproportionate

Detroit News »

Attractive gauges are not as easy to read as they could be

Edmunds »

The massive grille, sculptured hood and husky bumper present an intimidating head-on view. From the side, the Tundra is rather conventional.

Cars.com »

Its tall grille and hood and pronounced front fenders make it as imposing as any big truck.

Kelley Blue Book »

STYLING | 7 out of 10

Expert Quotes:

44 different flavor choices
Motor Trend

from the side, the Tundra looks disproportionate
Detroit News

Attractive gauges are not as easy to read as they could be
Edmunds

The massive grille, sculptured hood and husky bumper present an intimidating head-on view. From the side, the Tundra is rather conventional.
Cars.com

Its tall grille and hood and pronounced front fenders make it as imposing as any big truck.
Kelley Blue Book

In America, for a truck to be taken seriously, it has to be tough, and it has to look tough. And in the latter respect, Toyota might have landed a bit off the mark with the current Tundra.

With its last redesign a few years back, the Tundra took another step up in size, and it looks particularly imposing parked next to the other full-size pickups on the market. Yet it could be argued that the Tundra is overly complicated in its design, and it lacks the straightforward, rugged look that to Americans, makes a truck a truck.

We suspect it's all in the details. While all the visual heft is here, just as much as any other pickup, with lots of big sheetmetal panels and a grille big enough for a cookout, the pieces don't add up, and some of the Tundra's curves and sheetmetal bulges look more carlike than they ought to. From the muscular fenders to the pronounced sills that make it look tall and bulky, the Tundra don't read as simply, or as straightforwardly, as the semi-inspired Ram or the Tonka-ish F-150. The proportions are almost cartoonish, the details awkward--and they could use some kind of 'reset.'

Inside, some of the same overwrought-and-exaggerated flaws are just as apparent. The Tundra's dash takes a step backward in finish where the Ram and F-150 have made big strides forward. At the same time the Tundra's cabin is split by an arc dividing driver controls from the rest of the cabin--a touch that seems too sporty and not hearty.

What makes all the design glitz and flexed muscles feel odd--in the truck as a whole--is that the cabin's so plain, and mostly ignores the rapid progress made by all of its competitors in terms of upholsteries and trims. The controls are big, designed to be operated with a work-gloved hand, and there's a telescoping steering wheel with a long range of adjustment. But some of them are out of reach for shorter drivers as they're mounted so high on the dash.

Conclusion

The Tundra looks buff and brawny, but it also looks like it's trying a bit too hard.

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