Full-size truck shoppers are a spoiled lot, used to driving away in what's essentially a custom truck, with choices from a wide range of drivetrains, bed lengths, and cab styles. And that's before even counting all the appearance and cargo options, as well as the special-purpose packages, that are typical.
The pinnacle of the Tundra lineup is the Platinum, which is the one for drivers who want all the luxury features from a Lexus; and while last year it was only offered in CrewMax guise, for 2013 it's a full-fledged model grade--with the three grades for the Tundra now base, Limited, and Platinum. Like last year, the Platinum gets the biggest V-8 and the four-door CrewMax body, adding on premium audio, a navigation system, a sunroof, wood trim, and ventilated front seats.
The TRD Sport Package is basically a street-appearance package; or choose the TRD Rock Warrior package (this year offered with the mid-level Limited as well) and you're ready for some hard-core off-roading. Other features available in packages or as dealer-installed options include a rearview camera, driver-seat memory, 20-inch wheels, a DVD entertainment system, a power sliding rear window, and a large sunroof.If you simply want a wash-and-wear truck made for years of hard labor, the Tundra Work Truck will fit the bill. With wind-up windows and a basic radio, it's mostly made available to power companies, contractors, and the like.
Moving up the model line, the Tundra also starts in vinyl-seat work trim and moves steadily and expensively up the features ladder, the same way the Ram, Silverado, Sierra, and F-150 do, with just a few tech gadgets left on the domestics' table.
New as a regular option for the 2013 model year is a Display Navigation system with Entune multimedia package, which includes a 6.1-inch high-resolution touch screen with split-screen capability, an integrated backup-camera display, SiriusXM satellite radio capability, HD Radio with iTunes Tagging, a USB port with iPod control, hands-free calling, voice controls, and Bluetooth music streaming.