The Wrangler model lineup includes the base Sport, the popular Sport S, showy Sahara, and super-off-road-focused Rubicon. Across the upper trims there's a wide range of choices in top configurations--including a body-color hardtop now offered in Sahara, Rubicon, or Moab form. And for 2013 the soft-top design has been revised so that it's easier to raise and lower by one person. In any case, the Wrangler offers several features that other SUVs can't match--like the opportunity to completely remove the top, or to flip down the windshield at low speed.
Standard equipment on even the Sport includes fog lamps, tow hooks, a compass, a device that shows how economically you are driving, and even an outdoor temperature gauge. Its utter flexibility, along with those options and others like Bluetooth connectivity, MyGIG music storage, Sirius Satellite Radio, and a hard-core off-road package have us still quite amazed at all that's offered—more than any other off-roader.
A lot of thoughtful interior touches come standard, too. In addition to the new instrument panel and new look last year, the refresh included an all-new steering-wheel design with integrated controls, a new armrest, and a locking glovebox, and heated seats and heated mirrors are newly available—as is automatic climate control.The 2013 Jeep Wrangler costs as little as $23,190, but those base prices can be misleading, as Sahara and Rubicon models cost thousands more, and you'll want a number of options to make the off-road package (and appearance) complete. At the top end, Rubicon models can top $40k--a price point that could create a little anxiety if you're headed out to scrape against boulders and brush.