The 2013 Tiguan is offered in S, SE, and SEL versions, with quite a price spread between models—ranging from about $24,000 for the base S in two-wheel-drive form up to about $38k for a loaded SEL with 4Motion.
Last year Volkswagen did improve the Tiguan's value by wrapping in more standard features and technology, so the Tiguan stands up better in the market in terms of features for the money than it did a couple of years ago. Included with the base S are 16-inch wheels; power windows, locks, and mirrors; an AM/FM/CD player with eight speakers; cruise control; Bluetooth; cloth upholstery; lumbar adjustment for the front seats; a trailer hitch prep kit; split-folding rear seats; and floor mats. SE models gain leatherette trim, heated seats, and an iPod adapter, along with 18-inch wheels; a multi-function steering wheel; power-recline driver seat; satellite radio; and fog lights. You can option it with a panoramic sunroof and a navigation system for nearly $2000 more.
One interesting change for 2013 on the Tiguan is that both the high-end Dynaudio sound system and the top navigation system have been removed from the lineup (they used to be optional on the top SEL). But with the SEL you still do get a level of equipment that's about on par with entry-level luxury-brand models. Here, the 2013 Tiguan includes 19-inch wheels; a sport suspension; leather seating surfaces; a power driver seat; pushbutton start; keyless entry; a power panoramic sunroof; automatic climate control; LED daytime running lights; and a navigation system.
For 2013, the Tiguan is no longer as vegan-friendly; all trims now include leather trim for the shift knob and steering wheel. Also new to the lineup is a partial power passenger seat in SE trims, with a full power passenger seat for SEL models.