The 2013 Ford Focus really stands out in top-of-the-line Titanium form--where it includes many tech features that, together, aren't common in this class--but even in base S or SE form the Focus offers a reasonably good feature set. This year, the upper SEL trim, which last year slotted just below the Titanium, has been discontinued.
Prices on the Focus range from $16,995, including destination, for the base Focus S, up to about $28k for a loaded Titanium. S models are quite basic, but they do include air conditioning, CD sound, and a tilt/telescopic steering wheel. SE models add cruise control, larger wheels, fog lamps, and Ford's MyKey system. At the top of the line, the Titanium earns you dual-zone climate control, MyFord Touch, an upgraded ten-speaker Sony sound system, HD Radio and Sirius Satellite Radio, sport seats, a sport suspension, and sport wheels with summer performance tires. A number of the Titanium's features—including the Sport package—are optional on the SEL (the Sport package is no longer offered for the SE).
What you get inside the Focus is quite different between the S and SE versus the Titanium. MyFord Touch—the touch-screen system combining audio, connectivity, and navigation features—is standard on the Focus Titanium and optional on the SEL, giving the Focus a high-end, feature-rich feel. Other models get a modestly retouched version of the Fiesta's control layout—including the oddly angled, V-shaped arrangement. Top and center on those models, instead, is a colorful, high-contrast info screen.
One segment-exclusive feature that will be available in the Titanium is Active Park Assist, which helps you steer into a parallel-parking space, is optional in upper-level Focus models and is one of several segment-exclusive tech features.