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FEATURES | 10 out of 10
Ultimate trim adds an elaborate rear-seat treatment comprising a console with a refrigerator, cooled and massaging rear seats, La-Z-Boy-style lower-leg supports, a front-mounted peekaboo camera and an 8-inch video screen.
The Ultimate includes power headrests for both seats, a refrigerator in the center console, and an eight-inch monitor. Your driver will appreciate the forward-view cornering camera, and bellmen the power trunklid.
Car and Driver
The leather is luxurious and the extensive spans of wood trim on the dash and center console look good.
Unfortunately, you have to share the refrigerator in the center armrest and single-screen rear entertainment system with any traveling companions seated in the erstwhile business class behind the driver. But since they don’t get the footrest or massage you still have plenty to lord over them.
When oil-change time comes around, pull out the Hyundai-supplied Apple iPad that takes the place of the owner's manual (a dead tree edition is included as well), dial up the service app and you can schedule an appointment through the tubes of the Interwebs.
Between the lavish cabin, the extensive standard-features list, and the white-glove service you'll get as a 2013 Equus buyer--all for an entry price of around $60k--this is one luxury sedan that won't leave you wanting in luxury features for the dollar.
Even on the base Signature model, the equipment list is vast, including leather upholstery, a moonroof, real wood trim, smart cruise control, a pre-collision warning system, front and rear parking assistance, a rearview camera, HID headlamps, heated and cooled front seats, and a heated steering wheel. For the connected crowd, the Equus has a navigation system controlled with a roller knob, an LCD display for its output, and for the audio system display, Bluetooth; and iPod connectivity. In addition, a majestic-sounding 608-watt Lexicon audio system with 17 speakers is included.
The Equus Ultimate brings limousine-like features, including a massaging rear seat with power headrest; a Lexicon audio system; a power trunklid; a forward-facing cornering camera; and a refrigerated bin tucked into the rear center console.
There are a few other details that we see as a little lacking--or revealing that this was a model originally designed as a Korean executive car, not as a global luxury sedan. One of those is the lack of a dual-screen entertainment system (there's only a single system offered at the back of the console).
Hyundai understands that Equus owners will have a completely different level of expectations compared to Accent or Elantra shoppers, so it's offering specially tailored showrooms, at-home demos, and personalized valet services, with scheduling available to have the vehicle picked up or dropped off to home or work.
The 2013 Equus offers an astonishing level of luxury for the dollar; Hyundai also ups its dealership service level for owners.