Between the lavish cabin, the extensive standard-features list, and the white-glove service you'll get as a 2013 Equus buyer--all for an entry price of around $60k--this is one luxury sedan that won't leave you wanting in luxury features for the dollar.
Even on the base Signature model, the equipment list is vast, including leather upholstery, a moonroof, real wood trim, smart cruise control, a pre-collision warning system, front and rear parking assistance, a rearview camera, HID headlamps, heated and cooled front seats, and a heated steering wheel. For the connected crowd, the Equus has a navigation system controlled with a roller knob, an LCD display for its output, and for the audio system display, Bluetooth; and iPod connectivity. In addition, a majestic-sounding 608-watt Lexicon audio system with 17 speakers is included.
The Equus Ultimate brings limousine-like features, including a massaging rear seat with power headrest; a Lexicon audio system; a power trunklid; a forward-facing cornering camera; and a refrigerated bin tucked into the rear center console.
There are a few other details that we see as a little lacking--or revealing that this was a model originally designed as a Korean executive car, not as a global luxury sedan. One of those is the lack of a dual-screen entertainment system (there's only a single system offered at the back of the console).
Hyundai understands that Equus owners will have a completely different level of expectations compared to Accent or Elantra shoppers, so it's offering specially tailored showrooms, at-home demos, and personalized valet services, with scheduling available to have the vehicle picked up or dropped off to home or work.